Anne Hathaway and James Franco did what they needed to at Sunday's Oscars -- viewership among the desirable 18 to 34 demographic was down just 5% from last year when the record highest-grossing film "Avatar" was in contention. The $2.8 billion haul by that 3-D blockbuster was greater than that of all 10 of this year's Best Picture contenders.
In the fast national numbers, this year's Academy Awards telecast earned a household rating of 24.6 rating and a 37 share in households. Overall, 37.6 million viewers watched this year's kudoscast.
That marks a 10% drop from last year's Oscars which had a 26.5 rating and a 40 share. Those figures translated into 41.7 million people tuning in to see "The Hurt Locker" win six Oscars, including Best Picture, while "Avatar" took home only three technical Academy Awards.
Don't miss the latest
Emmys news and predictions