Both are looking for a first win in this category. Rihanna earned her third nomination for Best Female Video for “We Found Love." And Perry contends for the fifth consecutive year with “Part of Me.” I give the edge to Perry, whose profile is boosted by her concert film, also titled "Part of Me," that comes out on home video on Sept. 18.
This is Beyonce’s fourth consecutive year in this category, this time for “Love on Top.” She won two of her seven previous bids (“Crazy in Love,” 2003; “Naughty Girl,” 2004). If Beyonce wins this year she will tie Madonna's record three wins. Beyonce performed “Love on Top” on last year’s VMA telecast making headlines by subtly announcing her pregnancy.
This is the first nomiation in this category for Selena Gomez and The Scene. There is an outside chance she might upset. Having Justin Bieber for a boyfriend might give her the momentum to win.