Linkin Park has won three of its four previous bids for Best Rock Video. If they prevail this year for “Burn It Down they will tie Aerosmith’s record. They are also nominated for Best Visual Effects. However, to win they will have to edge out two popular choices.
The Black Keys were the last recipients of the Best Breakthrough Video category for “Tighten Up” in 2010. After losing this race last year for “Howlin’ For You“ to the Foo Fighters’ “Walk,” they return with “Lonely Boy.” This internet phenomenon was shot in a single take.
Coldplay lost their only previous bid in this race for “Viva La Vida” in 2009 to Green Day’s “21 Guns." In addition to their Best Rock Video nomination for “Paradise,” their collaboration with Rihanna on “Princess of China” contends for Best Direction and Best Cinematography. However, it is hard to imagine Coldplay, which has won four VMAs in all, taking home Best Rock Video when previous winners included Guns N’ Rose, Aerosmith and Metallica.
Jack White is a five-time VMA winner for his work with The White Stripes. "Sixteen Saltines" marks his first nomination for solo work.
Newcomer Imagine Dragons contend for “It’s Time" but failed to receive a Best New Artist nomination.