Following up on the success of last year’s awardscast, CBS has inked a deal for an encore appearance of the Daytime Emmys, making it the first broadcaster to air back-to-back editions of these kudos since they were founded in 1974. As with last year, the two-hour show on June 19 will be staged in Las Vegas, airing live in the east and on tape delay out west. Nominations will be announced May 11.
Following a dismal showing on the CW in 2009, when just 2.7 million tuned in, last year’s CBS airing attracted 5.8 million viewers. Associated Television International will be producing the telecast for a third consecutive year.
In making the announcement, NATAS chair Darryl Cohen said, “NATAS is once again delighted to work with CBS and ATI on the broadcast of the Daytime Emmy Awards. All of us are excited to once again show America just how great and relevant daytime television is to all of us. We look forward to a fabulous evening of television that will delight, entertain and enlighten!”
CBS executive vice president Jack Sussman addded, “The best of daytime will be joined by the best of Las Vegas as some of the greatest entertainers in the world will join us for a celebration of all that is great about daytime television.” He added, ”It will be a primetime event for television honoring daytime’s best with non-stop entertainment, guest star surprises and oh, yes, we’ll give out a few awards as well.”
And ATI president David McKenzie said, “We are delighted to be working again with NATAS and CBS after last year’s great success,” said “Daytime television continues to be a dominant force in the industry and we’re proud that we’re bringing this special night honoring the daytime community to a wide television audience.”
