News Nuggets: A 30-second Oscar ad is going to cost you

ABC will charge between $1.6 and $1.7 million for a 30-second spot during the Oscars: “The figures show demand for the broadcast staying flat with — or dipping slightly below — that for the 2011 broadcast, for which the Walt Disney network sought around $1.7 million. Oscar ad prices swooned in 2009, when the recession, ratings performance and other factors sent the price down to about $1.3 million. While Oscar’s standing in the ad community has improved since that time, the price of an ad in the broadcast has yet to regain its full luster — in 2008, ads were selling for about $1.8 million for 30 seconds of ad time.” AD AGE

HFPA must decide by week’s end if Ricky Gervais returns as Golden Globes host: “I have learned that the Hollywood Foreign Press Association is deeply divided over whether to bring back Ricky Gervais to three-peat as host of the Golden Globes … Says a source close to the discussion: ‘NBC has put the HFPA in a lose-lose situation. If the Hollywood Foreign Press says yes to Ricky, it risks turning the Globes into ‘The Ricky Gervais Show’ and leaving the impression that they’re annually throwing a great party while inviting someone who humiliates all of the guests. If it says no, the HFPA looks like it has no sense of humor about itself. The problem is, if you have Ricky, the show tends to wind up being all about him and how mean he can be. He effectively dwarfs the importance of the ceremony itself.'” DEADLINE

Jane Lynch would like to be Oscar host some day: “On ‘Good Day New York’ … Lynch said she’s not holding a grudge against former Oscars producer Brett Ranter for his controversial comments that started it all. ‘I don’t think he meant to say that gay people are bad,’ she said. Lynch, who said she’d love to someday host the Oscars, is thrilled to see Billy Crystal reprising his role as host, and credited him with being a trailblazer of the modern hosting model. ‘I can’t wait to see Billy Crystal. He’s the guy who set the bar for the rest of us. He set the form … he’s the one who started with the big, funny musical number, and now we all do that. We all want to be Billy Crystal.'” AOL TV

UK critic Xan Brooks is not impressed by “The Iron Lady” but thinks Meryl Streep is astonishing: “Yet Streep, it transpires, is the one great weapon of this often silly and suspect picture. Her performance is astonishing and all but flawless; a masterpiece of mimicry which re-imagines Thatcher in all her half-forgotten glory. Streep has the basilisk stare; the tilted, faintly predatory posture. Her delivery, too, is eerily good – a show of demure solicitude, invariably overtaken by steely, wild-eyed stridency.” GUARDIAN

David Fincher writes off his Oscar chances for “The Girl with the Dragon Tattoo“: “… what does Fincher think about ‘Dragon Tattoo‘s’ Oscar chances? ‘There’s too much anal rape in this movie’ to get nominated, he says, half-jokingly. ‘I think we’re very safe.’ Fincher says he isn’t preparing for the Oscar process, but he points out that ‘we didn’t gear up for it last time, either’ (2010′s ‘Social Network’ scored eight nominations). And he’s not opposed to campaigning, especially if it helps out his collaborators. ‘When it came to ‘Benjamin Button,’ I wanted it for Brad [Pitt] more than Brad wanted it for himself,’ he says. He also wanted to support fellow ‘Social Network’ nominees like screenwriter Aaron Sorkin and star Jesse Eisenberg.” EW.COM

Is Robert De Niro returning to serious acting twenty years after his last Oscar nomination? “While Al Pacino may have to do a lifetime of repentance for his role in ‘Jack and Jill,’ Robert De Niro looks as though he could be getting back in the good graces of critics soon, as evident in the trailer for his upcoming drama, ‘Being Flynn.’ When De Niro, who plays a down-on-his-luck, absentee father who reunites with his son (Paul Dano), soothingly reassures the audience, ‘Don’t worry, you’re in the hands of a master storyteller,’ you might actually believe him again.” EW.COM

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