Official Oscars poster says to ‘celebrate the movies in all of us’

The official poster for this year’s 84th annual Academy Awards features the Oscar statuette, the tagline “Celebrate the movies in all of us,” and images from eight films spanning eight decades: “Gone with the Wind” (1939), “Casablanca” (1943), “Giant” (1956), “The Sound of Music” (1965), “The Godfather” (1972), “Driving Miss Daisy” (1989), “Forrest Gump” (1994) and “Gladiator” (2000).

All were Best Picture champs but for “Giant” which lost the top award to “Around the World in 80 Days” but won for directing (George Stevens). 

The poster was created by Anthony Goldschmidt, and Mark and Karen Crawford of the design firm Blood&Chocolate. By opting to have “Giant” represent the Fifties, they also snubbed Best Picture winners “All About Eve” (1950); “An American in Paris” (1951); “The Greatest Show on Earth” (1952); “From Here to Eternity” (1953); “On the Waterfront” (1954); “Marty” (1955); “The Bridge on the River Kwai” (1957); “Gigi” (1958); and “Ben-Hur” (1959). 

The press release touting the poster says, “the design is meant to evoke the emotional connections we all have with the movies.” Adds Academy president Tom Sherak: “Whether it’s a first date or a holiday gathering with friends or family, movies are a big part of our memory. The Academy Awards not only honor the excellence of these movies, but also celebrate what they mean to us as a culture and to each of us individually.”

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The image can be downloaded here. Posters will start popping up soon at movie theaters and a theatrical trailer debuts Jan. 6. Nominations are announced on Jan. 24 and the awards are handed out on Feb. 26. 

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