Updated: Oscars ratings down 10% with 37.6 million viewers

Anne Hathaway and James Franco did what they needed to at Sunday’s Oscars — viewership among the desirable 18 to 34 demographic was down just 5% from last year when the record highest-grossing film “Avatar” was in contention. The $2.8 billion haul by that 3-D blockbuster was greater than that of all 10 of this year’s Best Picture contenders.

In the fast national numbers, this year’s Academy Awards telecast earned a household rating of 24.6 rating and a 37 share in households. Overall, 37.6 million viewers watched this year’s kudoscast.

That marks a 10% drop from last year’s Oscars which had a 26.5 rating and a 40 share. Those figures translated into 41.7 million people tuning in to see “The Hurt Locker” win six Oscars, including Best Picture, while “Avatar” took home only three technical Academy Awards.

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