In June, “Once” won eight Tony Awards, including Best Musical. On Monday, producers announced the production had recouped its cost “faster than any Tony Award-winning best musical in more than a decade.” Since sweeping the Tonys in June, the tuner has taken in more than $1 million per week.
This adaptation of the 2007 Oscar-winning film about an Irish songwriter and his Czech muse also won Musical Book, Director (Musical), Actor (Steve Kazee, pictured above with Cristin Milioti), Orchestrations and three of the four design prizes — lighting, scenery and sound.
To transfer this off-Broadway hit to the rialto last spring required an investment of $5.5 million. It took only 21 weeks to pay back these angels. Compare that to the nine months that investors had to wait to receive money from last year’s top tuner, “The Book of Mormon.” Even that was quite the acheivement given that only 30% of Broadway fare ever turns a profit.