Watch: Rich Licata reveals how to win an Emmy

Rich Licata is the wizard behind the Emmy curtain. As EVP of Communications at NBC Entertainment, he pulls the campaign levers to get golden statuettes for top TV stars, producers, directors and writers, but he’s more than that. He’s one of the creators of the art form. He invented many of the magic tricks back in the good ole days of HBO’s early, aggressive Emmy campaigns, the ones that started it all.

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