News Nuggets: Oscars ratings up, but trails Super Bowl and Grammys in social media

Oscar ratings up from last year: “Last night’s Oscars were up 19% from the 2012 Academy Awards, according to fast national ratings. The Seth MacFarlane-hosted ceremony on ABC pulled in a 12.1/28 on Sunday in the adults 18-49 demo. Last year’s Oscars, hosted by Billy Crystal, got a 10.2/23 in fast nationals from 8:30-11 PM ET; those ratings eventually rose to 11.7/27 in the final numbers.” Deadline

Despite ratings boost, the Oscars lose the social media battle to the Super Bowl and the Grammys: “The ratings may be up, but social-media-wise, the Oscars still pale in comparison with the Super Bowl and even the Grammys. There were 8.9 million tweets about the 85th annual Academy Awards; 2.1 million during the red carpet, and 6.8 million during the telecast, according to a Twitter spokesperson. The Super Bowl was the subject of 24 million messages and the Grammys 14 million.” New York Times

After winning Grammys and an Oscar, Adele eyes the elusive EGOT: “‘Maybe I’ll do an HBO special like Beyonce did,’ she told Billboard backstage at the Dolby Theatre. ‘And a Tony, I’m not so sure. Maybe someday I’ll do a musical.'” NME

With the rise in the popularity of video games, Paul Tassi considers whether it’s time for the medium to get its own Oscar equivalent. Forbes

Grammys executive producer Ken Ehrlich responds to Los Angeles Times criticisms and suggestions for how to improve the awards show.

Kenneth Turan on how Oscar’s directing snub helped “Argo” but hurt “Zero Dark Thirty,” and leveled the playing field on a night that spread the wealth to multiple films. Los Angeles Times

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