Oscars are gold to advertisers who spend lots of green

ABC has sold out all commerical time on both the Academy Awards telecast and the expanded red carpet pre-show. The list of marquee sponsors includes: AARP, American Express, Coldwell Banker, General Motors, Johnson & Johnson, J.C. Penney, Mars, McDonald’s, Pepsi, Samsung, Sprint and Unilever. 

Last year’s Oscarcast attracted 40.3 million viewers (up from 39.3 million in 2012) and ranked as the second-most watched program of 2012. And with viewers tending to tune in live, rather than relying on DVRs, advertisers are willing to pay even more of a premium.

Each 30-second spot is estimated to cost $1.75 million this year. Compare that to the $1 million per spot for January’s Grammys on CBS, which drew 28.5 million viewers.

Although the academy restricts commercials to between just eight and 10 minutes per hour, the total take should still top $80 million. 

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