2017 American Music Awards predictions: Bruno Mars will sweep Soul/R&B categories

Thus far Bruno Mars has only ever won one American Music Award in his career: he claimed Favorite Pop/Rock Male Artist in 2011. But even though he has never won an award in the Soul/R&B genre, we’re predicting he’ll sweep that field this year with three victories.

Perhaps surprisingly, this is actually Mars’s first nomination for Soul/R&B Male Artist, but he is nevertheless the frontrunner to win with odds of 4/5 based on the forecasts of hundreds of users, including overall support from our savviest users. He’s backed by 19 of our Top 24 Users who got the highest scores predicting last year’s AMAs and 22 of our All-Star Top 24 who got the highest scores when you combine the last two years’ AMAs results.

Mars is also out front to win Soul/R&B Album for “24K Magic” (8/11 odds) and Soul/R&B Song for “That’s What I Like” (2/3 odds). The only award in this genre field he won’t win is Soul/R&B Female Artist, for obvious reasons.

These awards are decided by fans voting online, so it’s popularity that counts, and Mars has certainly been popular in the last 12 months. “24K Magic” has gone double-platinum, and “That’s What I Like” reached number-one on the Billboard Hot 100 singles chart. The video for the title track earned him an MTV Video Music Award nomination for Video of the Year, and he also contended for Artist of the Year at those kudos — though he didn’t end up winning any VMAs this year. But he’s the most nominated artist at this year’s AMAs with a total of eight bids, so the chances of him winning a few awards is pretty good, and it looks like the Soul/R&B field is his best bet.

Be sure to make your CMA predictions so that Hollywood insiders can see this year’s contenders are faring in our CMA odds. You can keep changing your predictions until just before winners are announced on November 8. And join the discussion on this and more taking place right now with Hollywood insiders in our music forums. Read more Gold Derby entertainment news.

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