Bruno Mars has earned his fourth MTV Video Music Award nomination for Video of the Year, but he has yet to win. Is the fourth time the charm? This time he contends for “24K Magic,” the title song and lead single from his third studio album, which was released in November 2016. The video premiered a month earlier, in October, and has since been viewed more than 800 million times. Does he have the power to take down the frontrunner, Kendrick Lamar? Watch the video above and make your VMA predictions now.
Mars has four total nominations this year. He’s also up for Best Direction and Best Art Direction for “24K Magic,” and he has an additional bid for Artist of the Year. He has won a few VMAs before — Best Male Video for “Locked Out of Heaven” (2013) and “Uptown Funk” (2015), Best Choreography for “Treasure” (2013) — but he’s still waiting for his first victory in the top category.
His first Video of the Year nomination came in 2011 for his breakthrough “Grenade,” but that award went to “Firework” by Katy Perry, who happens to be this year’s VMAs host. Then he competed for “Locked Out of Heaven” in 2013, but lost to “Mirrors” by Justin Timberlake. He and Mark Ronson earned a bid for “Uptown Funk” in 2015, but that award went to Taylor Swift and Kendrick Lamar for “Bad Blood.”
Now Mars is up against Lamar again, and Lamar appears to be the frontrunner with a leading eight nominations overall and seven just for his video “Humble.” But the number of nominations may not tell us who really has the most support. Nominations were decided by MTV, but the winners are chosen by fans voting online. Given Mars’s past VMA success we know he has a passionate fan base, and “24K Magic” has almost triple the number of views as “Humble” on YouTube.
What do you think? Vote in our poll below to let us know who you think should win Video of the Year, and enter our predictions contest to forecast every VMA race.