Broadcast TV’s daytime soap operas have seemed to be on their last legs for a while with a string of cancellations in the last 10 years including ABC’s “All My Children” and “One Life to Live” and CBS’s “As the World Turns” and “Guiding Light.” But the four remaining daily serials have held strong, and NBC announced on Tuesday, February 21, that it has renewed its last remaining sudser, “Days of Our Lives,” for another year — its 52nd year, to be exact.
“Days” executive producer Ken Corday said in a statement, “We’re pleased to announce that after more than 51 years in the hearts and homes of our amazing fans, ‘Days of our Lives’ will continue to be part of the NBC family. We are grateful to our incredible network and longstanding partner Sony for their continued support, and we look forward to what the future will bring under the new creative direction of the show. I’m especially proud to be able to shepherd ‘Days’ into the new season, continuing my parents’ dream and the show’s legacy.”
“Days” debuted in 1965 and is the second longest-running soap currently on the air, right behind ABC’s “General Hospital,” which has been running for a remarkable 54 years. “Days” has recently undergone changes behind the scenes, including the hiring of new head writer Ron Carlivati (an Emmy winning alum of “GH” and “OLTL”) in January, but that month it also celebrated a major milestone when it aired its 13,000th episode.
Now “Days” is aiming for another victory in the Daytime Emmy race for Best Drama Series. The series has only won three times in its long history, but the last two of those wins were recent (2013 and 2015).
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