Netflix reinvents Emmy campaigning by staging colossal FYSEE event with more than 50 celebs

The network that changed television is now reinventing Emmy campaigning. Sunday night in Beverly Hills, Netflix staged a colossal kickoff event to their month-long Emmy exhibit that showcases dozens of props, costumes and more from their most successful shows. The FYSEE event (pronounced “FYC” — get it?) brought out more than 50 of Netflix’s home-grown stars, including most notably “Stranger Things” actress Millie Bobby Brown who raced over immediately after winning Best Actor in a Show at the MTV Movie & TV Awards.

Stepping through the front door of the FYSEE space, it was immediately clear that this wasn’t your grandmother’s Emmy event. The building was set up like a maze, with seemingly endless hallways all highlighting different series. To the right of the entrance there was an expansive red carpet with dozens of photographers taking pics of stars like Uzo Aduba (“Orange is the New Black”), Mike Colter (“Luke Cage”), Dylan Minnette (“13 Reasons Why”) and “Chelsea” host Chelsea Handler. Below, see the list of more than 50 celebs who attended.

Down the left-side hallway, guests were engulfed in an elaborate area full of dishware, costumes and the titular crown from “The Crown.” A life-size cardhouse then appeared in the corner to celebrate the new season of “House of Cards,” with cartoony images of Kevin Spacey and Robin Wright depicted as the king and queen. Continuing along, there was a disco ball-and-bellbottoms exhibit honoring “The Get Down,” and then a wall with hundreds of real oranges to signify, you guessed it, “Orange is the New Black.”

A dessert buffet welcomed guests into the next area of the space, an enormous dance floor with two full-service bars on either side. Guest DJs Grandmaster Flash and Adrian & Ali played club music throughout the evening, and as the night wore on you could find more and more celebs letting loose on the dance floor. Passed hors d’oeuvres were always just an arm’s length away — yummy treats like pizza bites, egg rolls, chicken and beef skewers, and chips and dip.

Back on the other side of the building, beyond the red carpet, was the “Luke Cage” section where guests could get their photos taken holding up an enormous prop refrigerator. Then came the “Unbreakable Kimmy Schmidt” rotating wardrobe that showcased dozens of the show’s most iconic and colorful costumes. A third bar and a second dessert buffet were positioned next to the “Narcos” area that featured dozens of stacks of (fake, sadly) hundred-dollar bills.

And then came the most exciting portion of the entire Netflix exhibit: the “Stranger Things” room. As the show’s theme music played over the loudspeaker, fans of all ages could be seen taking selfies on prop bicycles, next to an airborne van, and in front of a waffle wall. In the far corner, creepy hands emerged from behind the 1980s wallpaper to scare away anybody who stepped too close. See pictures below.

’13 Reasons Why’ nearing a second season deal with Netflix

Here are many of the celebrities who showed up to the inaugural Netflix Emmy FYSEE event:

“13 Reasons Why” — Katherine Langford, Dylan Minnette, Christian Navarro, Alisha Boe, Brandon Flynn, Justin Prentice, Miles Heizer, Ross Butler, Devin Druid, Michele Selene Ang, Tommy Dorfman, Brandon Larracuente, Tom Everett Scott

“Chelsea” — Chelsea Handler

Dear White People” — Logan Browning, Brandon P. Bell, Marque Richardson, Antoinette Robertson, Ashley Blaine Featherson, DeRon Horton, John Patrick Amedori

Grace and Frankie” — June Diane Raphael, Peter Gallagher

Love” — Gillian Jacobs, Paul Rust, Claudia O’Doherty

“Marvel’s Luke Cage” — Mike Colter, Cheo Coker

Master of None” — Alan Yang, Lena Waithe, Kelvin Yu

“Narcos” — Eric Newman

The OA” — Jason Isaacs, Brendan Merer, Brandon Perea

One Day At A Time” — Norman Lear, Gloria Calderon Kellett, Justina Machado, Isabella Gomez

“Orange is the New Black” — Uzo Adubo, Blair Brown, Danielle Brooks, Taryn Manning, Samira Wiley, Laverne Cox

Sense8” — Miguel Angel Silvestre

“Stranger Things” — Millie Bobby Brown, Finn Wolfhard, Caleb McLaughlin, Noah Schnapp, Gaten Matarazzo, Joe Keery, Shannon Purser, Natalie Dyer

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