“Here we are 30 years into the show, the most popular daily show in the world — it has blown all of our minds,” says Brad Bell, who has been the head writer of “The Bold and the Beautiful” since 1993 and the executive producer since 1996. “At the core of the show it’s about families — families that care about one another, and that’s something that’s very universal.” Watch him and the cast reminisce on the show’s 30th anniversary above.
The CBS soap opera aired its first episode on March 23, 1987, exactly 30 years ago today. It’s the youngest soap currently on the air, and it has survived the drastic swings the soap industry has experienced over the last three decades to become one of only four daily soap operas left on American TV. Set in the Los Angeles fashion business, it was created by Brad Bell’s parents, soap opera giants William J. Bell and Lee Phillip Bell, who also created “B&B’s” sister show “The Young and the Restless.”
“From day one, it was very exciting. There was a lot of magic — you could feel it,” says original cast member Katherine Kelly Lang, who has starred as Brooke Logan since the very beginning. “It’s playing in over 100 countries, and 36 million people watch it every single day.”
Heather Tom, who joined the show in 2007 as Brooke’s sister Katie, sums up the series this way: “Our show is about love. It’s about romance. And we tackle some big issues, but at the end of the day it’s this little bonbon in the middle of the afternoon where people can enjoy someone else’s drama.”
Appropriately, “B&B’s” 30th anniversary comes the day after the 2017 Daytime Emmy nominations when the series received 23 bids, including Best Drama Series, Best Actor (Scott Clifton), Best Actress (Tom), Best Writing Team and Best Directing Team. The TV academy may give it a few belated birthday presents on April 28 and April 30 when the awards are handed out.
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