‘The Walking Dead’ ratings for Sunday viewing drop as DVR usage increases

The Walking Dead” returned for the second half of season 7 on Feb. 12 and drew 12 million viewers for “Rock in the Road.” That episode set a new record for most zombie kills. However, each week since then has seen a decline in the audience tuning in to AMC on a Sunday evening.

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The most recent instalment, “Say Yes,” barely broke through the 10 million mark. And that was a heavily hyped episode centered on the burgeoning romance between Rick (Andrew Lincoln) and Michonne (Danai Gurira).

Season 7 had kicked off last Oct. 23 with a staggering 17 million folks watching “The Day Will Come When You Won’t Be.” Almost five million of them must not have liked what they see as the next week’s episode, “The Well,” drew just over 12 million.

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Since then, the number of viewers watching the show live has bounced around the 11 million mark, save for that spike with the mid-season premiere. More troubling than the dip in overall viewership is the drop in the 18-49 category, which is back to where it was in season 2.

Granted, “The Walking Dead” still remains the most watched show on cable television and picks up north of five million viewers per week when DVR usage is included.

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