The one music video with the most bids at the 2018 MTV Video Music Awards is “Apeshit” by Beyonce and Jay-Z. The stylish video, in which the couple take over the Louvre, is up for eight Moonmen including Video of the Year. That’s not enough to challenge for the all-time record for the most VMAs in history, but if they are able to sweep all eight prizes “Apeshit” will be the biggest winner in 31 years.
The biggest champ of all time came early in the history of the VMAs. In 1987, at the fourth annual event, Peter Gabriel claimed nine prizes including Video of the Year for his groundbreaking stop-motion video “Sledgehammer.” That record has held ever since.
The closest any one video has come to matching that total was Lady Gaga‘s “Bad Romance,” which prevailed in seven categories in 2010, also including Video of the Year. Then there’s a seven-way tie for third place between videos that claimed six awards, including Beyonce’s own “Formation” just two years ago.
To take second place behind Gabriel, Beyonce and Jay-Z will have to win every single category they’re up for: Video of the Year, Best Collaboration, Best Hip-Hop Video, Best Direction, Best Art Direction, Best Choreography, Best Cinematography and Best Editing. That could be a tall order considering some of their competition.
In the top category alone they’re up against Drake‘s “God’s Plan,” which was a massive hit with 734 million views as of this writing and a feel-good hook: the video consists entirely of Drake giving away the million-dollar budget for the video. Then there’s Childish Gambino‘s “This is America,” whose political imagery and symbolism made it a viral hit and launched discussions and analysis of its themes.
But given how recently Beyonce dominated the VMAs (in 2016 she won two other prizes in addition to the six she picked up for “Formation”), and Beyonce’s track record in general (she’s the all-time biggest winner at the VMAs with 24 Moonmen), it would be foolish to count her out.
Be sure to make your MTV Video Music Award predictions so that music executives and top name stars can see how they’re faring in our odds. Don’t be afraid to jump in now since you can keep changing your predictions until winners are announced on August 20. And join in the fierce debate over the 2018 VMAs taking place right now with Hollywood insiders in our music forums. Read more Gold Derby entertainment news.