One week after the Grammys on January 28 we’re seeing the effects of the awards on the Billboard 200 albums chart. Bruno Mars, Kendrick Lamar, Ed Sheeran and Khalid all saw an increase in their equivalent album units. None of those reached the top spot, though. Rap reigned supreme as another group of Grammy contenders, Migos, debuted at number-one with their new album “Culture II.”
The Billboard 200 calculates album units based on a combination of traditional sales, individual track sales, and online streams. “Culture II” launched in the top spot with 199,000 units, powered mostly by its streaming performance. In fact, with 225.6 million streams it had the biggest week of on-demand online listens for any album since Lamar’s “Damn” dropped in April 2017. Migos had two Grammy nominations last week: Best Rap Album for their previous release “Culture” and Best Rap Performance for “Bad and Boujee” with Lil Uzi Vert. They lost both of those prizes to Lamar.
Lamar in turn lost Record of the Year and Song of the Year to Mars, whose “24K Magic” jumps back up six spots to number-four with an 89% increase in album units (49K magic, to be exact), thanks no doubt to his Grammys sweep and performance of “Finesse” with Cardi B during the telecast.
Sheeran’s “Divide” actually dropped two spots to number-five this week, though he did gain 3% in album units (to 48,000). That was quite a modest gain after winning Best Pop Album and Best Pop Solo Performance (“Shape of You”), but Sheeran didn’t perform at the event or show up to collect his prizes, limiting his potential for a Grammy bump.
Lamar’s “Damn” is right behind Sheeran at number-six, holding steady in that position from last week but gaining 31% (to 38,000 units) after a Grammys telecast where he opened the show with a medley of songs from that lauded album. And though Khalid didn’t win any Grammys at all out of his five nominations last Sunday night he still bounds up the chart from number-15 to number-9 with his album “American Teen” on the strength of a 12% increase in units (to 27,000); he was featured on the telecast performing his Song of the Year-nominated hit “1-800-273-8255” with Logic and Alessia Cara.
Were you among the music fans who bought or streamed the Grammy winners after the show last weekend?