The 2018 Billboard Music Award nominations were just announced on April 18, but already there is an early front-runner to win Top Artist of the Year. As of this writing Bruno Mars leads with 8/5 odds based on the combined predictions of Gold Derby users who have entered their picks in our predictions center thus far. But there’s still a month to go before the winners are announced on May 20, so the momentum could swing.
Mars is coming off a clean sweep of the Grammys where he won all six of his nominations including Album of the Year (“24K Magic”), Record of the Year (“24K Magic”) and Song of the Year (“That’s What I Like”). But the Billboard Awards aren’t decided based on quality, per se. They’re judged by combining record sales, streaming performance, radio airplay, touring performance and social media engagement, much like the Billboard charts themselves are determined.
And you can’t argue with success. Though his “24K Magic” album was released in 2016 it was nevertheless the second-biggest album of 2017, according to Billboard’s year-end albums chart. “That’s What I Like” was also one of 2017’s biggest hits, and his latest single “Finesse,” featuring Cardi B, has been in the top-10 for the better part of 2018 so far. And his commercial achievements have earned him a total of 15 Billboard nominations, which ties him with Kendrick Lamar and Ed Sheeran as the year’s top nominee. Bu that means Lamar and Sheeran can boast similarly impressive achievements on the charts. And indeed Sheeran ranks a close second in our predictions with 21/10 odds, followed by Lamar with 3/1 odds. Defending champ Drake and Taylor Swift round out the top category, both with 4/1 odds.
Do you agree that Mars will continue his 2018 awards romp, or are we underestimating his rivals?
Be sure to make your Billboard Music Award predictions so that Hollywood insiders can see this year’s contenders are faring in our odds. You can keep changing your predictions until winners are announced. And join the discussion on this and more taking place right now with Hollywood insiders in our music forums. Read more Gold Derby entertainment news.