Susie Myerson (Alex Borstein) is taking out two billboards outside Hollywood, California, for Midge Maisel (Rachel Brosnahan) — or more specifically, Amazon is. The streaming service is kicking off its Emmy campaign for “The Marvelous Mrs. Maisel” with some showstopping signs in LA, and we’ve got your first look at them.
The billboards are ostensibly from Susie, Midge’s manager, who’s promoting her housewife-turned-comedian client. One reads: “Dear Sir or Madam: I have a new client you need to meet. She is so funny she makes Lenny Bruce blush. For booking, call her manager. That’s me. Susie (212) 796-5636.” Susie will also “send” postcards with the same message to industry insiders, aka Emmy voters. Check them out below.
And yes, the number works. Staffers of the comedy site WhoHaHa will answer the number as characters from the Gaslight Café, who will tell callers all about Midge and forward them to a clip of one of Midge’s stand-up routines. The first 150 callers to get through to a person will also receive a limited edition 7-inch 45 RPM record of music from the show.
In off hours, the number will go to a voicemail from Susie, who will introduce one of Midge’s routines. If you text the number, Susie will text back with a link to the show’s Amazon Prime Video page.
One billboard will go up Monday at the Hollywood and Argyle and the second will be erected on March 26 at Sunset and Crescent Heights. The campaign will run for four weeks.
“The Marvelous Mrs. Maisel” won Best Comedy Series at the Golden Globes, Critics’ Choice and Producers Guild Awards in January. Brosnahan also won Best Comedy Actress at the Globes and Critics’ Choice, while Borstein received a Critics’ Choice nomination and series creator Amy Sherman-Palladino was nominated for directing the pilot at the Directors Guild Awards.
And now we move from film to television awards! Be sure to make your Emmy predictions today so that Hollywood insiders can see how their TV shows and performers are faring in our odds. You can keep changing your predictions as often as you like until just before nominees are announced on July 12. And join in the fun debate over the 2018 Emmy taking place right now with Hollywood insiders in our television forums. Read more Gold Derby entertainment news.