Apple unveiled its highly anticipated, super secretive new streaming service in a simulcast presentation on Monday (you can watch or rewatch the whole thing here). The service is called… Apple TV+. Yup, everyone gets a + these days. And while Apple was still super secretive about a number of Apple TV+’s aspects — like how much will the damn thing cost — it did reveal that the service is scheduled to launch in the fall (no date yet). That means no Emmys this year, and the Golden Globes will be its first shot at awards glory.
The Apple TV+ portion of its announcement — which included a new gaming service and a credit card — was basically an upfronts presentation without any individual clips or trailers for its highlighted shows. (We legit saw more of the credit card than the shows.) After a lengthy package of its A-list talent discussing storytelling, several stars behind its upcoming programs were on hand to introduce their projects, including Steven Spielberg (“Amazing Stories”); Reese Witherspoon, Jennifer Aniston and Steve Carell (“The Morning Show”); Jason Momoa and Alfre Woodard (the futuristic dystopian drama “See,” in which everyone is blind); Kumail Nanjiani (the immigrant-focused anthology series “Little America”); J.J. Abrams and Sara Bareilles (the musical dramedy “Little Voice,” named after Bareilles’ first album); and Oprah Winfrey, who announced she’s working on two documentaries and a revamped book club with Apple. Oh, and Big Bird was there too.
A brief sizzle reel (watch above) containing shots from “The Morning Show,” “See,” “Dickinson” (starring Hailee Steinfeld as Emily Dickinson) and “Truth Be Told” (starring Octavia Spencer and Aaron Paul and based on the novel “Are You Sleeping” about America’s obsession true-crime podcasts), among others, capped off the presentation.
It’s barely enough to formulate any solid opinion on any one of them, but we’d wager on “The Morning Show” being part of the fall launch and one of Apple’s main awards pushes. It was one of the first shows the tech giant ordered, back in 2017, for two seasons, and marks Aniston’s return to TV since “Friends” ended 15 years ago. The series is a behind-the-scenes look at a morning show (duh), and all the drama that goes into helping America wake up in the morning.
Between this, Witherspoon’s other little show, “Big Little Lies,” and “The Crown” Season 3, we’re in store for one helluva drama actress race next year.