Ariana Grande has been in vogue throughout 2019 with chart-topping songs and a critically acclaimed album (“Thank U, Next“). Now she’s literally in Vogue: she shot a music video for her song “In My Head” for the magazine, and it’s consistent with last year’s eye-popping clips for “No Tears Left to Cry” and “God is a Woman” in its use of surreal imagery and prominent visual effects. Watch what goes on “In My Head” above.
The song is a romantic confessional in which Grande admits that she’s been lying to herself about a romantic partner. “Painted a picture, I thought I knew you well / I got a habit of seeing what isn’t there,” she sings. “I thought you were the one / But it was all in my head.” The video was directed by Bardia Zeinali, who also helmed Shawn Mendes‘s “If I Can’t Have You” and Troye Sivan‘s “Bloom,” and it places Grande in a stark white room where the singer occasionally disappears except for her thigh-high boots and ponytail.
“In My Head” follows a trio of previous hits from Grande’s “Thank U, Next” album. The title track became her first number-one hit on the Billboard Hot 100 singles chart, and it was followed soon thereafter by another chart-topper, “7 Rings.” A third single from the album, “Break Up with Your Girlfriend, I’m Bored,” peaked at number-two. This has been the most critically and commercially successful period of her career thus far — she also won her first Grammy in February — but it has also been an emotionally fraught one, including a bombing after her Manchester concert, the death of ex-boyfriend Mac Miller and the end of her engagement to “Saturday Night Live” star Pete Davidson.
“I have to be the luckiest girl in the world, and the unluckiest, for sure,” she told Vogue. “I’m walking this fine line between healing myself and not letting the things that I’ve gone through be picked at before I’m ready, and also celebrating the beautiful things that have happened in my life and not feeling scared that they’ll be taken away from me because trauma tells me that they will be.” That’s a lot of highs and lows to process over such a short period of time, and that’s certainly not just in her head.
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