Funny or Die’s scrappy Emmy campaign is made up of other Emmy campaigns: Emmy inception!

TV is bigger than ever, and thus so are the Emmys, but not everyone has the ad budgets of Netflix, Amazon, NBC Universal and other small-screen heavy-hitters. But Funny or Die may have the last laugh. They created do-it-yourself campaign ads made up of the FYC screeners that have been sent out by other companies, which means that Netflix, Amazon and NBC Universal (among others) are kind of financing Funny or Die’s campaign for them. What could you call this — redistribution of wealth? Emmy socialism? Can we get a retweet from Bernie Sanders or AOC?

Funny or Die is eligible for their productions across various platforms, including “American Vandal” (which, yes, streams on Netflix), “Brockmire” on IFC, “I Love You, America with Sarah Silverman” on Hulu, and a personal favorite of mine, “Gay of Thrones,” the online recap series starring “Queer Eye” star Jonathan Van Ness. For what it’s worth, “Gay of Thrones” had a much less contentious season than “Game of Thrones” this spring, so that alone is worth a nom.

Some of these Funny or Die programs have already made an Emmy impact. “Gay of Thrones” was nominated for Best Short Form Variety Series in 2016 and 2018. “Billy on the Street” started out with a 2013 Daytime Emmy nomination for Best Game Show Host for Billy Eichner before moving to primetime with nominations for Best Short Format Entertainment Program in 2015 (for a special featuring Michelle Obama and Big Bird) and then Best Variety Sketch Series in 2017. If odd numbered years are still lucky for Eichner then perhaps he’ll make the cut again this year for Best Short Form Variety Series alongside “Gay of Thrones.”

Meanwhile, “I Love You, America” is coming off a 2018 nomination for Best Variety Sketch Series, where it’s eligible to compete again this year. And “American Vandal” earned a 2018 bid for Best Movie/Mini Writing, but this year it has been moved into categories for continuing comedies. Check out more of FOD’s Emmy ads made of ads below.

Gay of Thrones

Brockmire

Billy on the Street

I Love You America

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