The Grammys aren’t just the biggest awards of the year for music, they’re also one of the biggest platforms for artists to reach new listeners. And after this year’s prizes were handed out on February 10 it’s no surprise to see some artists benefit with Billboard charts bumps.
Kacey Musgraves performed twice during the awards telecast — once singing her own song “Rainbow” and again for the tribute to Dolly Parton — and then she got on stage two more times to accept the awards for Best Country Album and Album of the Year for “Golden Hour.” So it’s no surprise that she got one of the biggest boosts. She reentered the chart at number-nine after not being on the Billboard 200 albums chart at all the previous week. And it wasn’t just “Golden Hour” that got a shot in the arm. The streams for her entire catalog of songs increased by a whopping 234%.
Lady Gaga also got a boost from performing “Shallow” during the telecast and winning Best Pop Duo/Group Performance for it. The soundtrack for “A Star is Born” rose from number-five to number-two, rising 31% in its equivalent album units (which includes traditional album sales, track sales, and online streams). Grammy performer Post Malone moved up one spot to number-five with his album “Beerbongs and Bentleys.” Cardi B was up four spots to number-13 with “Invasion of Privacy” after making history as the first female solo artist ever to win Best Rap Album.
Perhaps the biggest Grammy breakthrough was for Brandi Carlile, who soared back onto the chart at number-22 after being absent from the chart the week earlier. She moved 20,000 equivalent album units after winning three prizes and performing “The Joke” during the telecast. That was an increase of an astounding 897% from the previous week. Not bad for a night’s work.