Netflix picked up 117 Emmy nominations this year, the most ever for an online platform in a single year, besting its leading total of 112 last year. This haul came on the heels of their annual “FYSEE” campaign featuring over 60 events, almost half of which took place at their interactive FYSEE activation inside a Raleigh Studios warehouse in Los Angeles (click through our gallery above). Thousands of Emmy voters visited the space in the five weeks leading up to nominations voting. Events typically started with a screening of one to three episodes of the spotlight series, followed by a panel with relevant cast and crew before moving next door for a reception with appetizers and an open bar.
The displays showcased 36 Emmy-eligible programs, 25 of which scored nominations on Tuesday, led by “When They See Us” (16 nominations, including Best Limited Series), “Russian Doll” (13 nominations, including Best Comedy Series), “Our Planet” (10 nominations, including Best Documentary Series) and “Ozark” (9 nominations, including Best Drama Series). Although “Tidying Up” (nominated for Best Structured Reality Program and Best Reality Host) did not figure into any of the 30 events at the FYSEE space or have a display there, the overall FYSEE campaign slogan this year was “Spark More Joy,” a nod to the catchphrase of host Marie Kondo: “Does it spark joy?”
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