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ABC considering reviving AMC and OLTL!

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  • EmmyLoser
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    Great point, DS0816, and I think you’re absolutely right, that it was all about money. I recall spending a fair amount of time, probably on these very message boards (or their predecessors, whichever were in effect at the time) raging about essentially network greed, that we should not just accept that these networks are simply out to make as much money as they can, when their actual first priority should be making and airing quality programming. While I obviously don’t expect networks to just take a loss on their shows, there’s a space between making a profit and making as much profit as possible. I never got the impression that the shows were losing money.

    But I think what’s most interesting relevant to this discussion is what’s happened to primetime programming ratings in the last 10 years. All of the networks now have shows that air with ratings in the same range as soap operas. Considering that soaps are produced on budgets that I believe are a good deal lower per episode than most primetime shows, there’s the potential for these soaps to be more profitable than a fair amount of networks’ primetime lineups. I’m sure it doesn’t quite translate as straightforwardly in terms of ad dollars from commercials, or maybe it does, who knows, especially considering that soaps are a good deal more commercials than primetime shows, but there are other avenues to consider and other ways to make these soaps worthwhile. I could see ABC finding additional benefits to reinvigorating a passionate soap fandom that could potentially be leveraged elsewhere.

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    Boidiva02
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    Great point, DS0816, and I think you’re absolutely right, that it was all about money. I recall spending a fair amount of time, probably on these very message boards (or their predecessors, whichever were in effect at the time) raging about essentially network greed, that we should not just accept that these networks are simply out to make as much money as they can, when their actual first priority should be making and airing quality programming. While I obviously don’t expect networks to just take a loss on their shows, there’s a space between making a profit and making as much profit as possible. I never got the impression that the shows were losing money.

    But I think what’s most interesting relevant to this discussion is what’s happened to primetime programming ratings in the last 10 years. All of the networks now have shows that air with ratings in the same range as soap operas. Considering that soaps are produced on budgets that I believe are a good deal lower per episode than most primetime shows, there’s the potential for these soaps to be more profitable than a fair amount of networks’ primetime lineups. I’m sure it doesn’t quite translate as straightforwardly in terms of ad dollars from commercials, or maybe it does, who knows, especially considering that soaps are a good deal more commercials than primetime shows, but there are other avenues to consider and other ways to make these soaps worthwhile. I could see ABC finding additional benefits to reinvigorating a passionate soap fandom that could potentially be leveraged elsewhere.

    Not to mention that advertisers have made it very clear over the years that they much prefer advertising on soaps over game shows or talk shows because soap opera viewers are fiercely loyal and devoted.

    Also, it’s clear that ratings for the shows that replaced AMC and OLTL never really did any better than they did; and didn’t create the brand loyalty that soap operas do.

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