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DAYS Moves EXCLUSIVELY to Peacock!

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    EmmyLoser
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    #1205034618

    This is likely a business decision to generate more subscriptions for Peacock.

    When it comes to the On Demand-type steaming services, Netflix has gone into decline while HBO Max and Disney+ are in really good shape. Peacock hasn’t had much impact likely due to not enough content. It took a while for Paramount+ (previously CBS All Access) to catch on. And this seems to be a similar challenge for Peacock. So, from NBC to Peacock is where Days of Our Lives will go.

    With ABC’s Dancing with the Stars to Disney+ and CBS’s Seal Team to Paramount+ having made similar moves…this may become something of a trend which happens more often as we continue moving forward and seeing more changes with how people use television.

    What is really difficult, for the time being, are the economics—people’s personal financial situations—which can make the idea of a number of them possibly subscribing to so many streaming services to be prohibitive. The network-to-streamer moves, for some series, will likely occur anyway.

    Yes, especially considering that NBC Universal has ordered three chunks of Peacock-exclusive DAYS content in the past year, it seems likely that the primary intention of this move has less to do with diminishing DAYS and more with trying to draw more subscribers to Peacock. Streaming seems to be the way things are going, and NBC Universal has been making moves to get more content onto Peacock (and away from other outlets that might offer their content next day, like Hulu), and as DS0816 cited above, other parents companies are making similar moves in shifting popular content from broadcast to streaming exclusively.

    I’m not saying this is a perfect move or that every person who watches on NBC can just hop over to Peacock to watch, but I certainly think people online are overreacting. (What! The internet overreact? Never!) For example, I was telling my mom (in her early 60s) about this last night, and she kind of freaked out about not being able to see the show anymore, even though we’ve both been watching exclusively on Peacock since the first Beyond Salem, almost a year ago. I personally watch almost every show that I watch on a streaming platform, including DAYS on Peacock and GH on Hulu, and it’s not like I’m a tech wiz or a 22-year-old. Getting a new streaming subscription may pose a financial hurdle, but I don’t see it as a logistical one for U.S.-based viewers. Signing up for and watching Peacock is no more difficult than getting a new cable connection when you move into a new home (cable connections that people are increasingly forgoing in favor of streaming only entertainment). I hope there will be some provision for Canadian viewers.

    I also hope Peacock makes an event of this change, maybe with some collections of classic episodes or some other special content. Because DAYS is already available on Peacock, people who are inclined to want to stream it can already do so, and it would be nice to have some incentive for others to want to do it because just having it no longer be available on NBC.

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    Nick Pirce
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    #1205034701

    Being the first to pull out of a transitioning/dying genre isn’t new to NBC Its “traditional” Saturday morning cartoon block ended in 1992 NBC’s last daytime game show was Caesar’s Challenge in 1994

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    Djoko
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    #1205034707

    Many older people will stop watching the show. This is for certain. I don’t think this will bring in new viewers at all. I think this is a “hail Mary” play and I suspect it will fail…. time will tell, of course.

    It’s interesting you say this even though you said in your first post that you’ve only watched Peacock for Beyond Salem. That’s precisely the point why they’re moving the show. If anything, it’s saving the show. Beyond Salem has been a huge success on Peacock and they want to capitalize on it. They don’t care if older people stop watching the show. The money is in younger viewers. This is a very smart move.

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    Djoko
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    #1205034713

    I basically only watched days on peacock but I think it will change and it won’t be the same show

    This is exactly why they’re doing this. You made their point.

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    FreemanGriffin
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    #1205034831

    For those of you who are insisting that this a great move and that Beyond Salem has been such a great success – and I am not saying it hasn’t been – but where is the proof of this? Has it been financially successful? Not caring about older viewers is gross and I am not sympathetic to that argument. This is why I would like so much to know how much the show costs to produce and how much revenue are they making to cover those costs, etc.?

    I am just so sick of all these various streaming services. It’s costing too much money and is fragmenting us to boot…

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    Mootzic
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    #1205035253

    ^I would also like to know if Nielsen ratings can somehow take into account all the streamers (both who pay and watch the free version) when they show the ratings. Media outlets are showing a very different picture focusing on network TV ratings only. If people want an accurate picture of actual viewership and ratings of a show, this is a must.

    I read in the comments in some news article that Days of Our Lives would be on both the free and pay version of Peacock, similar to the next-day episodes on Hulu, but I could be wrong here.

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    Boidiva02
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    #1205035263

    This came as a bit of a surprise to me and feels very out of left field, but I feel it is only a matter of time before all the remaining three soaps make a similar move.

    I could very easily see ABC moving GH to Hulu exclusively and CBS moving Y&R and B&B to Paramount Plus exclusively.

    That said, I think it’s a bad move. A majority of the audience who watches daytime soaps are elderly people who aren’t too fond of or familiar with streaming services or using the internet, and I think this change may be too big a burden for them to deal with.

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    Mootzic
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    #1205035286

    There are watchers out of the country as well. What are they going to do? Soaps have huge followings outside of USA. Very shortsighted and almost feels like a last-minute budgetary decision. Their contract was renewed for Sept 2023–on NBC. This seems like a serious breach of contract.

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    Monet Tejada
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    #1205035383

    Days is probably on the chopping block and this will allow it to die a quiet death with little backlash. The huge cast change is no coincidence. And yes, can someone post evidence that Beyond Salem is this huge success you all are saying? Like, actual numbers?

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    FreemanGriffin
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    #1205035605

    Their contract was renewed for Sept 2023–on NBC. This seems like a serious breach of contract.

    I think that NBC and Peacock are affiliated with one another and likely made this decision jointly? Pretty certain of this…

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    EmmyLoser
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    #1205035795

    Many people would love to see the numbers for many shows on various streaming services. It’s not happening. All we generally have is the word of the people behind the services who claim that something performed well or poorly and that decisions were made accordingly. We’ve been told that Beyond Salem was a hit for Peacock, and the evidence of that is that they quickly ordered two more installments, one of which ended up just as the Christmas movie special because writing and producing a second season of Beyond Salem as quickly as Peacock wanted wasn’t even possible while still doing the daily show.

    There are obviously a lot of unknowns, and I certainly agree that the continued media focus on Nielsen ratings and linear viewership doesn’t tell us the whole story for most televisions shows. Executives definitely take streaming or online viewership into account when making decisions about shows. The people at DAYS has been saying for years now, since well before Peacock came along, that online viewership for DAYS is incredibly strong. As I said in my first post about this, the reason this move most surprised me is because DAYS was renewed by NBC through September 2023. I can only assume that either the distribution deal wasn’t specific enough to mandate that the show air on NBC rather than on Peacock exclusively or that DAYS, Sony and NBCUniversal came to an agreement to alter the terms of that contract. I wouldn’t be surprised, though, if any deals NBC has for airing shows include a provision that the show could just be moved over to Peacock if they feel it’s best. The production costs are certainly a mystery to me. Since Peacock has some subscription levels with commercials and some without, I assume that advertising revenue plays into the equation to some degree. Streaming ads seem more valuable than broadcast ads, at least on a per viewer basis, because they’re harder to skip over.

    I am sure Peacock would love to have any older viewers that would like to watch DAYS signing up for the platform. I understand that older viewers generally prefer watching a televised broadcast, but I really challenge the idea that being in your 70s or 80s precludes a person from getting a streaming service. So I wouldn’t characterize this as not caring about older viewers, but I’d say that prioritizing ease of access for younger viewers over ease of access for older viewers is perfectly reasonable. If you are clinging to what the older viewers prefer, that naturally limits the lifespan of how long that method is viable. I would hope that NBC/Peacock makes an effort to be helpful to older viewers who aren’t particularly tech savvy who are willing to give Peacock a try. I’d read something saying that DAYS would only be available at the premium subscription level, but it would be nice if there was a free level at which the show could be seen as well.

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    FreemanGriffin
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    #1205036046

    It will definitely be interesting to watch the drama of this situation unfold over time. My concern is that I don’t want the remaining shows all going onto different streaming services – it’s too expensive. I would not mind at all if there was ONE all soaps streaming service that provided old episodes (that exist, so many shows were wiped) from the past in addition to new content, or better yet, new New York based soaps and/or reboots of old ones. But it is unlikely to happen.

    The biggest surprise is the speed in which this is being done with only about five weeks until this change occurs!

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    Frank2803
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    #1205036205

    Wow they should have canceled the show with dignity instead of trying to shoehorn the show on a struggling streaming app

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    Mootzic
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    #1205036894

    This came as a bit of a surprise to me and feels very out of left field, but I feel it is only a matter of time before all the remaining three soaps make a similar move.

    I could very easily see ABC moving GH to Hulu exclusively and CBS moving Y&R and B&B to Paramount Plus exclusively.

    That said, I think it’s a bad move. A majority of the audience who watches daytime soaps are elderly people who aren’t too fond of or familiar with streaming services or using the internet, and I think this change may be too big a burden for them to deal with.

    Just because it can happen doesn’t mean it will (for now), but that could also be wishful thinking. I’ve only seen a couple episodes of GH so I can’t speak for ABC’s daytime programming, but CBS in the recent past has prided itself in having daytime programming and seems to have a tight-knit collection of soaps and game shows, plus a talk-show, all of who do frequent crossovers of each other, as recently as June this year.

    Also, the move to have the Daytime Emmys air on CBS in recent years seems to be an indicator CBS might be going in the opposite direction and wants to stay in soaps for a while. They still may air sports and breaking news if those are live events, but have changed the times of airing soaps, especially on a holiday like Thanksgiving. The actors from both soaps have aired commercials on how to watch on Paramount, especially during the impeachment hearings when there were multi-day preemptions. And they air them now to instruct people on how to watch more episodes, especially for B&B.

    I hope Days actors now can do the same thing instructing people on how to watch, though it might be trickier if they have to pay. Unfortunately, I do feel some viewers may be lost, but I am optimistic Days could not only survive, but possibly develop a cult following. If all 13,000+ episodes are available on Peacock, it could be a real draw for fans/curious new viewers willing to pay.

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    EmmyLoser
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    I do think that of all the major networks, CBS is probably most committed to the traditional broadcast format of viewing shows in general and tends to be the most watched overall in that format. It’s funny that CBS had CBS All Access, which eventually became Paramount Plus, well before Peacock existed, with separate shows on the streaming service. Ultimately, it seems like CBS/Paramount has just been more successful in attracting subscribers to Paramount Plus than NBC Universal has been in getting subscribers to Peacock, which definitely seems like the main reason for the DAYS move. The show isn’t just being dumped on Peacock, it’s behind a paywall. I would sat Peacock’s struggles probably also speak to mismanagement at least to some degree. No one wants to be signed up for yet another streaming service just to watch TV shows, and there’s no enough movies and specials content to really draw people in, even though you’d think that a movie studio with several thriving theme parks would be able to muster the content to get people interested in signing up for their streamer without needing to use a soap opera to bolster its numbers. It feels like Peacock in flailing where they should be more competitive with Paramount Plus (and Disney Plus).

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