The point of FYC ads?

[The2ndAvenger Joined: Dec 5th, 2018 Topics: 10 Posts: 410 View Predictions]

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I mean, really, has anyone ever been persuaded by one of those random sidebar ads pushing a certain movie? I’d love to know the logic behind it.

 

"It is impossible to defeat an ignorant man in an argument." - William Gibbs McAdoo

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[Riley Chow Joined: Oct 11th, 2010 Topics: 158 Posts: 17830 View Predictions]

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You could say that about advertising for anything, no?

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[Wanda Joined: Feb 16th, 2019 Topics: 42 Posts: 3521 View Predictions]

#1203447948

I was expecting this thread to be about those who add FYC to their signatures. Makes no sense to me.

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[The2ndAvenger Joined: Dec 5th, 2018 Topics: 10 Posts: 410 View Predictions]

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Riley Chow wrote:

You could say that about advertising for anything, no?

Well, not necessarily. My point is specifically about FYC ads (not simply ads for the movie). Does it actually sway people’s opinion about whether or not to vote for the movie?

Wanda wrote:

I was expecting this thread to be about those who add FYC to their signatures. Makes no sense to me.

I semi-agree. I guess maybe it’s more personal though, since it’s actual people recommending it and not the people who made the movie in the first place.

"It is impossible to defeat an ignorant man in an argument." - William Gibbs McAdoo

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[M: The Original Joined: Aug 5th, 2014 Topics: 61 Posts: 6795 View Predictions]

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The2ndAvenger wrote:

I mean, really, has anyone ever been persuaded by one of those random sidebar ads pushing a certain movie? I’d love to know the logic behind it.

Studios produce the best visual campaigns for their award season ads. For voters slow to watch certain buzzed about titles I could definitely see the push for some to watch their screener.

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[M: The Original Joined: Aug 5th, 2014 Topics: 61 Posts: 6795 View Predictions]

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The2ndAvenger wrote:

I semi-agree. I guess maybe it’s more personal though, since it’s actual people recommending it and not the people who made the movie in the first place.

I advocated for Kathy Bates last year. Not saying it worked because of me but actual voters do pay attention to the boards.

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[Cinephile Joined: Sep 25th, 2017 Topics: 4 Posts: 940 View Predictions]

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There’s multiple functions behind the FYC ads. The main ones are:

1. Reminding voters that they really enjoyed the film and to not forget about it when casting their ballots. This is important especially when contenders are released back in early oct and could be lost in the shuffle due to the influx of contenders out in dec/jan.

2. Encouraging them to see it and prioritise its watch over other titles or blatantly to vote for it for prestige reasons. For example, the FYC ads worked wonders for The Irishman. Planting Scorsese, Pesci, Pacino and De Niro’s name on an ad saturated with accolades slapped onto it definitely attracted interest from voters. And potentially sublimely encouraged them to vote for it because they knew “it must good”. This is obvious  considering The Irishman hardly won any awards because evidently voters didn’t see The Irishman but nominated because it was a given and was a prestige choice they were told was a worthy nominee.

 

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