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2021 Grammy Campaigning

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    Boz
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    Every year, usually from summer to fall (but sometimes even the whole Grammy season), multiple artists promote their work in order to gain traction for the Grammy Awards.

    Which artists have been campaining and how for this year? These campaigns usually include TV & radio performances/interviews, Recording Academy programming such as events at the Grammy Museum, extended FYC campaigns in websites and magazines, narrative-building, etc.

    Please feel free to share below. These past years some of the more “surprising” nominees like Vampire Weekend, H.E.R, Brandi Carlile, and Lana del Rey (alongside other big players like Kacey Musgraves, Lizzo, Lil Nas X, and Billie Eilish) were among the artists with big campaigns to help their chances.

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    Miss Americana
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    The Rumour mill is inspecting some possible nominees…

    Dua Lipa to interview Gwen Stefani tonight on Jimmy Kimmel Live
    Gwen is an inspiration of FN

    https://twitter.com/DUALIPA/status/1292891998547058691?s=20

     

     

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    Miss Americana
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    Lady Gaga (Interscope) is eyeing the release of a music video the coming weeks.

    Also, she has a radio weekly podcast on Apple Music for this month titled GagaRadio every Friday, where the creators of Chromatica are taking the spin.

    This will lead up to VMAS night. Thats for now for her.

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    lsstg
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    Lady Gaga (Interscope) is eyeing the release of a music video the coming weeks. Also, she has a radio weekly podcast on Apple Music for this month titled GagaRadio every Friday, where the creators of Chromatica are taking the spin. This will lead up to VMAS night. Thats for now for her.

    Any word on how Taylor will be campaigning “folklore”? I wouldn’t be surprised if she had a VMAs performance planned as well.

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    Hildreth
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    Phoebe Bridgers campaigning for Punisher:

    • February 27th — Release of the music video for “Garden Song”
    • April 10th — Release of the music video for “Kyoto”
    • April 10th — Jimmy Kimmel Live performance (“Kyoto”)
    • April 10th — Pitchfork Instagram performance (“Garden Song” + “Kyoto” + “I Know The End” + John Prine cover)
    • April 16th — NPR Music interview
    • May 26th — Hooligan Magazine performance (“Moon Song”)
    • May 28th — Rolling Stone interview
    • June 18th — Release of the album, Punisher
    • June 22nd — Pitchfork Best New Music article
    • June 19th — Public Citizen’s COVID-19 Benefit performance (“Kyoto”)
    • June 24th — The Late Late Show with James Corden performance (“ICU”)
    • July 21st — The Late Show with Stephen Colbert performance (“Kyoto”)
    • July 29th — Release of the music video for “I Know The End”
    • July 31st — The New York Times Diary of a Song interview
    • August 3rd — Virtual Newport Folk Festival performance (Gillian Welch cover w/ Courtney Barnett)
    • August 4th — KEXP at Home performance (“Chinese Satellite” + “ICU” + “Kyoto” + Sinèad O’Connor cover)
    • August 6th — Youtube Trending Artist on the Rise
    • August 6th — Vulture Magazine interview
    • August 10th — Pollstar interview

    Compare your spotify listening with me at musictaste.space (code: playful-cheese-320)!

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    snowmobile
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    Get it phoebe bridgers

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    Boz
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    GRAMMY Museum schedule got released. Surprising lack of established artists, but I guess that’s due to COVID.

    DIGITAL PUBLIC PROGRAMS

    8/3 – Ruth B.
    8/5 – Burt Bacharach & Daniel Tashian
    8/5 – The Immediate Family
    8/10 – Pete Yorn
    8/10 – Ava Max
    8/12 – Margo Price
    8/17 – Chuck Prophet
    8/17 – Bright Eyes
    8/19 – The Mavericks
    8/24 – The Secret Sisters
    8/24 – Toots & The Maytals
    8/26 – The Airborne Toxic Event
    8/31 – NEEDTOBREATHE
    8/31 – Ashley McBryde

    SPOTLIGHT SATURDAYS SERIES

    8/1 — Kiana Ledé
    8/8 — BENEE
    8/15 — Conan Gray
    8/22 — Duckwrth
    8/29 — Jeremy Zucker

    DIGITAL EXHIBIT

    8/7 – Rhymes & Reasons: The Music of John Denver

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    rue
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    Any word on how Taylor will be campaigning “folklore”? I wouldn’t be surprised if she had a VMAs performance planned as well.

    I’m not banking on a huge campaign since she’s been completely MIA since the album drop and hasn’t done any promo for it whatsoever.

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    borisy
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    GaGa sweeping the VMAs ala Beyoncé in 2016 is the ultimate GRAMMY campaign. Chromatica has risen lol

    lets hope its not too late for her to start making noise

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    Briana Breeze
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    Tomorrow (9/2) Ledisi is performing on Good Morning America. She is really coming for a Grammy.

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    alex.g
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    I’m not banking on a huge campaign since she’s been completely MIA since the album drop and hasn’t done any promo for it whatsoever.

    She doesn’t really need to do much right now, because each week there are album reviews and Billboard chart updates to keep her in the news.

    But there are also news events like this.
    https://twitter.com/i/events/1296630185320538112

    Copies of folklore sent to independent record shops in the US don’t just help the indie record shops, it also helps the smaller artists that sell their records in those shops and many of those indie artists are NARAS members.

    This is very similar to what she did in 2016, where according to the official media reports, Taylor Swift forced Apple Music to change it’s policy on paying royalties during Apple Music’s free 3-month trial period, which was billed as a win for the indie artists
    https://www.latimes.com/83843511-132.html

    (in 2016 she also spoke out against Spotify, but now she is with Spotify)

    This seems to have helped her campaign for 1989, so no harm in trying a different variation on the same plan for folklore.

    Perhaps we will see more open campaigning in the future, but there is a good chance she doesn’t do much until at least the point where the first round voting is about to start and maybe not even then.

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    cc
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    https://twitter.com/recordingacad/status/1301238433952669696?s=21

    BTS performance apart of the ‘Grammys Press Play at Home’ program on youtube tonight

    Cenizas - Nicolás Jaar

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    Roselía
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    What are the ways someone can campaign? I know releasing videos or singles while voting is open is one way but can someone please tell me more? Thanks!

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    PyrateSilly
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    Late nite show interviews, daytime show interviews, Grammy museum interview, Ads, billboards (thou with a lot just not driving much or flying much not sure about this one this year), Basically keeping their name / album / songs / etc out their. Sometimes just releasing a “special song” or remix on any of the streaming services or an music video or a backstage special music video.

    Being near Los Angeles I usually see tons of ads, billboards, etc about various artists around Grammy time just to keep their names in everyone’s minds.

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