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Adele ‘30’ Album Thread (PART 2)

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    Kev
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    #1204521676

    Love the song, album will probably do under a million first week in the US but I’m sure the numbers will be great WW.

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    Gen
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    How did they calculate Adele’s numbers for the US, considering “Easy On Me” was released on Thursday? Would she have broken Drake’s record with Friday’s numbers combined, or are the numbers already combined?

    Nevertheless, those numbers are huge.

    Spotify runs on UTC so only one hour of Thursday counted previously and she received around 290k US streams so no she would not have broken drakes record.

    Releasing early helped Adele break records though since most songs only get 20 hours of tracking (as they release midnight EST) while she got a full 24 hours. She might have broken the records with only 20 hours but based on when Spotify announced it, it might have been close.

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    Munchi
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    That’s not true. Stay has/had a huge lead, like 25 points.

    Additional 25k sales would cover 25 points. Columbia could easily do this by secretly getting some LNX stans to start a CD buying fundraiser. Meanwhile, the label would anonymously donate.

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    Keth
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    I’ve always been a fan of Adele’s ballads first and foremost – and “Easy On Me” ranks up there as one of her best. Downloaded the song this morning and I can’t stop listening. Her gorgeous voice, the piano drive, the faint bass and the hook that she seems to sing a little different each time. And the words – I get it. Very nice, Adele.

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    Gen
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    Additional 25k sales would cover 25 points. Columbia could easily do this by secretly getting some LNX stans to start a CD buying fundraising. Meanwhile, the label would anonymously donate.

    It is incredibly difficult to sell that much physicals nowadays, very few artists can do it and if they do, they have weeks or months of pre-orders. Not to mention you also need to have that quantity at the ready since it only counts once shipped. It’s not that simple. Plus, who would Columbia even donate to (not like they would)? LNX doesn’t have funding bases like that which can do that many sales.

    The smarter thing would have been to put all those 8 new digital versions on a D2C store but even then, getting that many D2C if your name is not Adele, BTS, or Taylor is very difficult.

    Also since this is the Adele thread, I won’t keep going back & forth, we can take it to DMs if you want to discuss.

    Some relevant news — Adele did 24.9m counter streams, so around 1m per hour.

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    Gen
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    Correction – 24m ish. I counted Thursday streams by accident.

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    syrus80
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    Her video has been viewed 50 million times. In one day. Absolutely remarkable!

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    M
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    I’m bummed a little bit by the numbers in the U.S. I feel that she’s not gonna do as well in the U.S. She’ll have great numbers but not sure if she’ll surpass 1M. Tiktok culture really took over Gen Z. And Adele’s music is probably not going to be popular there.

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    TomJerry
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    I’m bummed a little bit by the numbers in the U.S. I feel that she’s not gonna do as well in the U.S. She’ll have great numbers but not sure if she’ll surpass 1M. Tiktok culture really took over Gen Z. And Adele’s music is probably not going to be popular there.

    It might increase though. I don’t think the song would just drop anytime soon, epecially with the album coming up.

    Surprisingly (?) she hasn’t done any U.S. promo yet lol. (And Adele has primarily a different demographic too) So we’ll see.

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    Gen
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    I don’t know what you guys are even talking about. Adele’s US numbers are fantastic.

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    Munchi
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    #1204522035

    I’m bummed a little bit by the numbers in the U.S. I feel that she’s not gonna do as well in the U.S. She’ll have great numbers but not sure if she’ll surpass 1M. Tiktok culture really took over Gen Z. And Adele’s music is probably not going to be popular there.

    I strongly believe she’d pass 1m. Adele is clearly targeting middle-aged adults for pure sales. No one writes a song about divorce, adressed to their child, and expect Gen-Z to relate. For a track with such a theme and nothing single-ish about it, 5.4m is behemoth.

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    Ghost
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    5.4 million streams are huge.

    In comparison, what are the highest first day numbers? I feel like her second day will be pretty strong as well.

    And I think people are purposely trying to set Adele up by expecting 21 or 25 numbers.

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    Munchi
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    Drake – 6.1m, 5.9m, 5.6m
    Drivers License – 5.6m + 6.1m + 5.7m
    Adele – 5.4m

    Personally, I anticipated 6.5m US and 20m global before I heard the song. Afterwards, I lowered to 5m US and 15m global due to the theme and vibe. 5.4m and 19.7m beat my projections.

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    PopGuy
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    #1204522111

    Adele’s audience are a a lot of older folks who don’t do the whole streaming thing. Her album sales will be huge

    FYC: Grammys 2022

    ALBUM OF THE YEAR
    evermore - Taylor Swift
    SOUR - Olivia Rodrigo
    El Último Tour Del Mundo - Bad Bunny
    Starting Over - Chris Stapleton
    positions - Ariana Grande
    Daddy’s Home - St Vincent

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    Donnna
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    Drake remains supreme in Us. He drops regularly (no 6 year anticipation) and still smashes hard. Adele’s us numbers are extremely good but her Uk/worldwide numbers are simply huge.

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