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The new album won’t do better than 25 or 21, obviously. It’s near-impossible in this day and age to ever achieve the numbers 21, or maybe also 25, did.
It’s inevitable that this album will underperform in comparison to 21 or 25.
25 included, because she was riding on the hype of the first comeback since 21.I think if Adele achieves these numbers, the album can be considered a success:
1. Lead single debuts at #1 on the Hot 100 and runs for 5 weeks total at #1.
2. Lead single runs for 15 weeks total within top 10.
3. Album scrapes 1 million in pure sales, 1.2 million in total equivalent units in the first week.
4. Album runs for a total of 5 weeks at #1 on B200.
5. Album sells a total of 5 million pure sales in US, and 10 million pure sales worldwide.Simply put, it’s a bit too much to expect Adele’s lead single and album to stay at #1 for over 10 weeks each, just like 25 did. Or for Adele’s album to achieve 3 million first-week pure sales in the US. It’s just not gonna happen because music sells less and less over the years as the streaming platforms continue to grow. Moreover, artists rarely ever do better than their true peak. Fame is fickle. Even Taylor Swift will probably never do better than 1989 ever again. Taylor’s album sales and Hot 100 success continue to drop since 1989, and that’s natural. Michael Jackson’s album sales had a long-term decreasing trend for every album after Thriller. The same will be true for Adele.
This. Adele is not a lock for AOTY. There is a very real chance she won’t get it this time.
ReplyCopy URLThe thing about Adele is that when 25 came out, she was already in this time when people don’t sell albums and don’t get to diamond status. And yet, she did. Things were already terrible back then and she overcame that. She even broke more records.
I know it was post-21, but this is post-25. She’s still in that place where she could do huge numbers since her last album didn’t disappoint (her fans).
It’s not like she’s releasing Lover after Reputation. Nobody is upset or disappointed in Adele. Wait for the first single to drop, if it flops (it could) that’s when you have to worry.
ReplyCopy URLI honestly won’t be surprised if Adele or her team are asking celebrities to hype her up and cause more anticipation. Ryan Tedder randomly mentioning a Beyonce x Adele collab Lady Gaga randomly tweeting ADELE and now Nicki teasing a collab IM SUSPICIOUS!
I think you are right
Nicky Miinaj just said she was being “sarcastic” about the Adele collab
ReplyCopy URLNicki Minaj says she was being sarcastic when she told Entertainment Tonight about her collaboration with Adele:
“Shit! Now I have to go to Adele’s studio & steal some files.” pic.twitter.com/gt4mTrIhcS
— Pop Crave (@PopCrave) October 16, 2019
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