July 28, 2015 at 8:47 am #411794
I guess we’re not doing individual threads anymore since Guru’s gone, but this VMA category is too good to not talk about, so here it is.
This might be my favorite category of the entire crop of nominations this year, and certainly my favorite professional nomination. All five videos are notable in their own ways, and three of them were new discoveries for me (OK-Go, which is the most likely to get Grammy-nominated for Music Video, since voters love them there; Chet Faker, someone I’d never heard of until now; and Flying Lotus, whose video is stunning and the best in the field by far). I don’t like this Ed Sheeran song much at all, but the choreography from Nappy Tabs is impressive enough. Not sure what I think of Queen Bee making it in for “7/11,” but the power is strong with this one. When will ur favs, indeed.
Here are links to the five videos. Watch, rank, predict, and discuss this exceptional category!
OK-GO — “I Won’t Let You Down” (OK Go, airman, & Mori Harano)
BEYONCÉ — “7/11” (Beyoncé, Chris Grant; Additional choreography by Gabriel Valenciano)
FLYING LOTUS FEATURING KENDRICK LAMAR — “Never Catch Me” (Keone & Mari Madrid)
ED SHEERAN — “Don’t” (Nappy Tabs)
CHET FAKER — “Gold” (Ryan Heffington)July 28, 2015 at 8:56 am #411796
“Never Catch Me” is the best video of the past twelve months, and it’s great to see it recognized here.July 28, 2015 at 9:16 am #411797
Here is the history of this category to inform your predictions. Beyoncé’s
videos have won here quite a bit in recent years (but not the most wins
ever yet), and Ryan Heffington is the reigning champ for his work in
Sia’s iconic “Chandelier.”
Michael Jackson, “Thriller” (Michael Jackson, Michael Peters)
Elton John, “Sad Songs [Say So Much]” (David Atkins)
Prince & the Revolution, “Raspberry Beret” (Prince)
Janet Jackson, “Nasty” (Paula Abdul)
Janet Jackson, “The Pleasure Principle” (Barry Lather)
Paula Abdul, “Straight Up” (Paula Abdul)
Janet Jackson, “Rhythm Nation” (Janet Jackson, Anthony Thomas)
+ C Music Factory, “Gonna Make You Sweat [Everybody Dance Now]” (Jamale Graves)
EnVogue, “My Lovin’ [You’re Never Gonna Get It]” (Frank Gatson, Travis Payne,
& LaVelle Smith, Jr.)
“Free Your Mind” (Frank Gatson, Travis Payne, & LaVelle Smith, Jr.)
Salt ‘n Pepa featuring EnVogue, “Whatta Man” (Frank Gatson, Randy Connor)
Michael Jackson, Janet Jackson, “Scream” (LaVelle Smith, Jr., Tina Landon,
Travis Payne, & Sean Cheesman)
Björk, “It’s Oh So Quiet” (Michael Rooney)
Beck, “The New Pollution” (Peggy Hickey)
Madonna, “Ray of Light” (Madonna, Jonas Ä‚kerlund)
Fatboy Slim, “Praise You” (Richard Koufey, Michael Rooney)
“Bye Bye Bye” (Darrin Henson)
Fatboy Slim featuring Bootsy Collins, “Weapon of Choice” (Michael Rooney, Spike
Jonze, & Christopher Walken)
Kylie Minogue, “Can’t Get You Out of My Head” (Michael Rooney)
Beyoncé featuring Jay-Z, “Crazy in Love” (Frank Gatson, LaVelle Smith, Jr.)
The Black Eyed Peas, “Hey Mama” (Fatima Robinson)
Gwen Stefani, “Hollaback Girl” (Kishaya Dudley)
Shakira featuring Wyclef Jean, “Hips Don’t Lie” (Shakira)
Justin Timberlake featuring T.I., “Let Me Talk to You/My Love” (Marty Kudelka)
Gnarls Barkley, “Run” (Michael Rooney)
“Single Ladies (Put a Ring on It)” (Frank Gatson, JaQuel Knight)
Lady Gaga, “Bad Romance” (Laurieann Gibson)
“Run the World [Girls]” (Frank Gatson, Sheryl Murakami, & Jeffrey Page)
Chris Brown, “Turn Up the Music” (Anwar “Flii” Burton)
Bruno Mars, “Treasure” (Bruno Mars)
Sia, “Chandelier” (Ryan Heffington)July 28, 2015 at 10:10 am #411798
I think it’s between OK Go and Ed Sheeran, but “Never Catch Me” is the best video out of all of them.July 28, 2015 at 12:45 pm #411799
Wait, Guru’s gone?? I was wondering where the categry threads were…
Anyway, this category is interesting this year! It’s been a while since so many of the nominees weren’t mainstream pop/dance/hip-hop artists. No J.Los, JTs, Ciaras, Breezys, Ushers… Only Beyoncé. And for me, there aren’t any real frontrunners: Ryan Heffington should be the frontrunner but that video is very low-profile (and personally I thought his choreo for Sia’s “Elastic Heart” was better). Beyoncé is also a frontrunner but with “7/11”?? Her other wins were much more definitive.
As for the others, Flying Lotus has the best use of choreography in his video, but I don’t know if it has what it takes to win. I would’ve picked Ed Sheeran to win with “Thinking Out Loud,” but I’m not too sure about “Don’t.” And OK Go?? Impressive, but maybe, maybe not. They did finally start recognizing their work last year, so it’s 50/50 for me right now…
Long story short:
* WILL WIN: ????? (Ed Sheeran?)
* SHOULD WIN: Flying LotusJuly 28, 2015 at 11:20 pm #411800
These nominees suck ( * Barf * ).July 29, 2015 at 7:41 pm #411801
Out of the nominees, “Never Catch Me” is hands down the best… and yes, also it is one of the (if no THE) finest music videos of the year. Awful the lack of recognition besides this, but expected… it’s MTV after all.
From outside this awards, my personal pick on Choreography is Glass Animals’ “Hazey”.
July 29, 2015 at 8:26 pm #411802
Very tough category this year. The past winners don’t help much beyond thinking that Beyoncé will take it b/c she’s won a couple of times already (and is the only VOTY nominee in the field), or that Ryan Heffington can win again as the reigning champ. “Gold” was alright, but I was always expecting something else or more than what was there. The roller skating choreography was indeed cool, but this might be at the bottom of my rankings sadly. I’m not sure what to make of “7/11” here beyond it needing a big “name” here and Beyoncé seeming like she’s having such a great time here. I don’t know how much of OK-Go’s video was real or computer-generated, but either way, it’s a pretty awesome achievement. This is the most likely video to make it at the Grammys for Music Video as former winners in the category. Flying Lotus’s video is absolutely stunning! I’d never heard of this artist or song until now, and certainly didn’t know that Kendrick Lamar was on the track too. It’s really the one nominee that has it all. These child dancers are everything, and the video itself is just gorgeous to watch. It’s somehow both depressing and uplifting simultaneously. Hiro Murai is a genius! But for purposes of this category, I think the safe and easy way to go is predicting Ed Sheeran for “Don’t.” It’s the most mainstream song of the five nominees, choreographed by the Emmy-winning NappyTabs, and feels like the “most” of the field to me. I’d pick “Never Catch Me” in a heartbeat, and it should have been nominated in VOTY too (“Bad Blood,” my ass). But this would be the most obscure song to win in the category’s history, so while I’m confident that the professional categories will go along much better than the fan-sponsored main awards, I don’t place a great deal of faith in them to do the just thing. “Don’t” for the win, with “Never Catch Me” and “7/11” as potential spoilers. Stellar category!
1. Ed Sheeran, “Don’t”
2. Flying Lotus featuring Kendrick Lamar, “Never Catch Me”
3. Beyoncé, “7/11”
4. OK-Go, “I Won’t Let You Down”
5. Chet Faker, “Gold”
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