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This is a great category.
I believe Rihanna will win for WFL. The video made the biggest impact in the category. It was a WW #1 Smash record, the clip has over 200 million views online, and it won VOTY at the VMA’s. Plus RiRi is the type of artist that wins categories like this (i.e. Madonna, Janet Jackson).
M.I.A. would be another worthy winner. The visuals in “Bad Girls” are still mind blowing.
ReplyCopy URLHere are the links to all five nominees. And what happened to the category histories lists?
FOSTER THE PEOPLE — “Houdini”
http://www.youtube.com/watch?v=_GMQLjzVGfw
JAY-Z & KANYE WEST FEATURING FRANK OCEAN & THE-DREAM — “No Church in the Wild”
http://www.youtube.com/watch?v=FJt7gNi3Nr4
M.I.A. — “Bad Girls”
http://www.youtube.com/watch?v=3Yuqxl284cg
RIHANNA FEATURING CALVIN HARRIS — “We Found Love”
http://www.youtube.com/watch?v=tg00YEETFzg
WOODKID — “Run Boy Run”
http://www.youtube.com/watch?v=lmc21V-zBq0
ReplyCopy URLWow! This is a strong set of nominees. I really don’t know who will win. Foster The People and Woodkid won’t pull in enough votes. M.I.A. will just have to settle for the nomination as the reward. Rihanna seems like the likeliest choice. However, Jay-Z/Kanye West/ Frank Ocean/The-Dream will probably squeek out a win here.
SHOULD WIN: Jay-Z, Kanye West, Frank Ocean & The-Dream, “No Church In The Wild”
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WILL WIN: Jay-Z, Kanye West, Frank Ocean & The-Dream, “No Church In The Wild”This is a great category with no dud in the group. One thing this category tells me is how talented a video director Romain Gavras is. I hate to say that he’s going to split his own vote, b/c work on this level should be acknowledged with a Grammy win. I genuinely couldn’t say which of his “guerrilla videos” I think voters would pick. They’re both amazing works. For me, “No Church in the Wild” is the better of the two songs, but Jay-Z and Kanye (the main draws) don’t appear in the video (not that they necessarily need to). “Bad Girls” feels more exotic and unique as a whole, but M.I.A. doesn’t have the level of name recognition that the former has. I’d be happy to see either video upset for the win. Foster the People should have had their Grammy spotlight already with “Pumped Up Kicks,” so better late than never I guess. The concept of the video is strong, especially for how cynical the overall treatment was. That’s a bold statement to make of being disposable, “robotic” artists and the oblivious pop culture masses not knowing the difference from real to artificial. I did wish that things could have been taken a bit further by the ending. Never heard of Woodkid until now, so I was the most interested in seeing this one out of the five nominees. Voters are good with finding the oddballs in this category. The song was just okay, but the visuals of the video are stunning. For as simple a concept as a boy fighting monsters on his way to a castle, they did wonders with the execution and technical design. It gets the “how did they do that?” label out of the five for sure. Magical realism is having a moment right now too (“Beasts of the Southern Wild,” “Where the Wild Things Are,” etc.), so that could be in its favor for some votes. But Rihanna delivered her best video to date with “We Found Love,” and I think that’s winning the lineup. It’s the biggest hit of the five by far, and if the VOTY win still means anything to people, there’s that in its corner. It plays like a short film (which is what it is pretty much) that’s uncomfortably biographical with the continued Rihanna/Chris Brown saga. This is also the type of winner (solo female/diva) this category likes (which we would have seen if the category histories were posted). Madonna, Janet, Paula, Lady GaGa, and last year’s winner, Adele. That would serve M.I.A. well too, but I think lack of name recognition will be an issue for her. Rihanna for the win.
ReplyCopy URLLack of name recognition? I am not trying to convince you but I remember talking to Tom and other pundits about this category in 2006. They all thought Red Hot Chili Peppers’ “Dani California” was going to win because of name recognition. And I said no it will go to Ok Go’s “Here We Go Again.”
Ok Go wound up winning and deserved to.
Rihanna’s “We Found Love” won VOTY at the 2012 MTV VMAs and nothing else.
MIA’s “Bad Girls” won Cinematography and Direction VMAs.
Fatboy Slim’s “Weapon of Choice” and Johnny Cash’s “Hurt” lost the VOTY VMA but won the Grammy for Music Video. I think MIA will win.
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