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Why are the Grammys trying to make ROTY their “big” award of the night?

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    Brayden Fitzsimmons
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    Ever since 2015, the Grammy’s have actively tried to make ROTY the “big” award of the night by placing at the very end of the ceremony.

    It’s also listed as category 1 (AOTY is category 2) on their official website.

    Does anyone know why they’ve been doing this? I can only guess it’s to take a bad look of AOTY if it’s a bad winner while ROTY is usually agreed upon as a good winner.

    Prince1

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    Miss Americana
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    The Record of the year is considered the most competitive category of the award show, since it is collision of the biggest hits from different genres. To me AOTY  and ROTY are the top tier Grammy awards and SOTY and BNA tier 2 of the GF.

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    joesilver
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    Record of the Year always has been ranked 1st on their website

    The same goes to the Latin Grammys. But they usually present AOTY last.

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    Sean Phillips
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    No one buys albums anymore duh.

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    Brayden Fitzsimmons
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    No one buys albums anymore duh.

    Spotofy

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    Ghost
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    It was like that in the ‘80s. Look at the old videos on YouTube.

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    Lemon
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    No one buys albums anymore duh.

    huh

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    Wanda
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    The general public listen to singles more than full bodies of work so it makes sense. Not a lot of albums define a year like Thriller or 21, for example. Singles have more cultural impact and are more remembered.

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    Atypical
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    People don’t consume and value full albums like they used to, and the prestige/perception of AOTY has gone down in recent years. There’s greater emphasis placed on the single, and streaming has amplified that. It makes ROTY more populist and noticeable. I wish they would go back to AOTY being the final award of the night.

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    daniel
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    AOTY will always feel like “the bit one” to me but:
    1. most viewers will have heard more than half of the ROTY nominees each year, whereas most likely have only heard a handful albums or sometimes none (this year…)
    2. i assume there’s usually more submissions to ROTY than AOTY hence it’s harder to win?

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    Steve johnson
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    AOTY is/was/will be the most prestigious.

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    LawC
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    I feel like the importance of albums has actually grown in recent years. Or at least the number of people who listen to albums, even if they only do it once to check it out.

    Streaming has made it very easy for even the most neutral and indifferent music consumer to check out new and hyped albums.

    During the digital era, a medium successful album during its entire run would sell like what? 4M copies? That’s only 4M people who have (legally) listened to your album. Nowadays, successful artists can have over 4M unique listeners checking out their album on its first day alone . And that’s just on one streaming platform.

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    Jerry
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    Grammys can’t do much to change the stigma of AOTY being the biggest award of the night. They likely are doing it because ROTY is always a clearer more agreed upon winner but nope. AOTY is still THE category.

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    Prada
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    Get real!  Album of the Year is NOT prestigious anymore as evidenced by Taylor Swift’s undeserved wins, Bruno Mars and Beck winning among others.

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    gold rush
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    I feel like both are just as prestigious. One is rewarded for the excellence of one song in particular and the other to a collection. They are both like the equivalent of a Best Picture Oscar. Producer of the year is basically best director. Song of the year is Best Screenplay. The performance Grammys are equal to best actor and actress.

    Congratulations Taylor Swift on 6 Grammy Nominations
    Album of the Year: folklore
    Song of the Year: cardigan
    Pop Solo Performance: cardigan
    Pop Duo/Group Performance: exile feat. Bon Iver
    Pop Vocal Album: folklore
    Song Written for Visual Media: Beautiful Ghosts

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