Why are the Grammys trying to make ROTY their “big” award of the night?

[braydenfitzsimmons Joined: May 3rd, 2015 Topics: 88 Posts: 7545 View Predictions]

#1203879625

Ever since 2015, the Grammy’s have actively tried to make ROTY the “big” award of the night by placing at the very end of the ceremony.

It’s also listed as category 1 (AOTY is category 2) on their official website.

Does anyone know why they’ve been doing this? I can only guess it’s to take a bad look of AOTY if it’s a bad winner while ROTY is usually agreed upon as a good winner.

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[Miss Americana Joined: Jul 28th, 2020 Topics: 20 Posts: 4002 View Predictions]

#1203879628

The Record of the year is considered the most competitive category of the award show, since it is collision of the biggest hits from different genres. To me AOTY  and ROTY are the top tier Grammy awards and SOTY and BNA tier 2 of the GF.

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[joesilver Joined: Oct 1st, 2011 Topics: 1 Posts: 975 View Predictions]

#1203879662

Record of the Year always has been ranked 1st on their website

The same goes to the Latin Grammys. But they usually present AOTY last.

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[Sean Phillips Joined: Apr 4th, 2017 Topics: 3 Posts: 458 View Predictions]

#1203879672

No one buys albums anymore duh.

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[braydenfitzsimmons Joined: May 3rd, 2015 Topics: 88 Posts: 7545 View Predictions]

#1203879685

Sean_Phillips wrote:

No one buys albums anymore duh.

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[Monet Tejada Joined: Sep 27th, 2011 Topics: 2 Posts: 4082 View Predictions]

#1203879716

It was like that in the ‘80s. Look at the old videos on YouTube.

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[Joined: Jan 1st, 1970 Topics: 0 Posts: 1561 View Predictions]

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[Joined: Jan 1st, 1970 Topics: 23 Posts: 1813 View Predictions]

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[Atypical Joined: Dec 1st, 2011 Topics: 71 Posts: 4877 View Predictions]

#1203879823

People don’t consume and value full albums like they used to, and the prestige/perception of AOTY has gone down in recent years. There’s greater emphasis placed on the single, and streaming has amplified that. It makes ROTY more populist and noticeable. I wish they would go back to AOTY being the final award of the night.

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[daniel Joined: Sep 3rd, 2019 Topics: 0 Posts: 1172 View Predictions]

#1203879892

AOTY will always feel like “the bit one” to me but:
1. most viewers will have heard more than half of the ROTY nominees each year, whereas most likely have only heard a handful albums or sometimes none (this year…)
2. i assume there’s usually more submissions to ROTY than AOTY hence it’s harder to win?

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[Joined: Jan 1st, 1970 Topics: 10 Posts: 4800 View Predictions]

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[LawC Joined: Jan 15th, 2017 Topics: 0 Posts: 365 View Predictions]

#1203879920

I feel like the importance of albums has actually grown in recent years. Or at least the number of people who listen to albums, even if they only do it once to check it out.

Streaming has made it very easy for even the most neutral and indifferent music consumer to check out new and hyped albums.

During the digital era, a medium successful album during its entire run would sell like what? 4M copies? That’s only 4M people who have (legally) listened to your album. Nowadays, successful artists can have over 4M unique listeners checking out their album on its first day alone . And that’s just on one streaming platform.

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[Jerry Joined: Sep 25th, 2017 Topics: 1 Posts: 218 View Predictions]

#1203880010

Grammys can’t do much to change the stigma of AOTY being the biggest award of the night. They likely are doing it because ROTY is always a clearer more agreed upon winner but nope. AOTY is still THE category.

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[Gucci Joined: Dec 1st, 2019 Topics: 0 Posts: 15465 View Predictions]

#1203880063

Get real!  Album of the Year is NOT prestigious anymore as evidenced by Taylor Swift’s undeserved wins, Bruno Mars and Beck winning among others.

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[PopGuy Joined: Sep 27th, 2011 Topics: 35 Posts: 4094 View Predictions]

#1203880161

I feel like both are just as prestigious. One is rewarded for the excellence of one song in particular and the other to a collection. They are both like the equivalent of a Best Picture Oscar. Producer of the year is basically best director. Song of the year is Best Screenplay. The performance Grammys are equal to best actor and actress.

Congratulations to Grammy Winners: Jazmine Sullivan, Doja Cat, SZA and Olivia Rodrigo!

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