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MURPHY BROWN to Return To CBS

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  • Jeffrey Kare
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    #1202637044

    The revival’s series premiere will be an extended episode with an extra five minutes.
    https://deadline.com/2018/09/murphy-brown-cbs-premiere-extended-episode-five-minutes-candice-bergen-1202467676/

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    Jeffrey Kare
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    #1202639456

    Here is a recent New York Times article on the upcoming revival.
    ‘Murphy Brown’ Returns to Fight New Culture Wars

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    Jeffrey Kare
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    #1202639465

    Here is a segment on Murphy Brown that just aired on CBS Sunday Morning.
    https://www.youtube.com/watch?v=RHOVgaEaO4g

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    Gucci
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    #1202639559

    Barf!

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    Hunter-ish
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    #1202641003

    So reviews are sort of bad.

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    adamunc
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    #1202641011

    All of the clips I’ve seen were very awkward, so the poor-to-middling reviews aren’t surprising. I hope they manage to make something of this, but even in the original run the show was very stale by the end, so this is something that may have been better left alone.

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    Jeffrey Kare
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    #1202641260

    Here’s an article from Adweek that questions whether or not this revival can be a commercial success:

    “In the past few years, broadcasters have successfully attracted audiences with revivals of hit ’90s series, from The X-Files (Fox) to Will & Grace (NBC) to Roseanne (ABC). Now CBS will try to continue the streak when it brings back Murphy Brown on Thursday, 20 years after the sitcom, starring Candice Bergen as the legendary TV journalist, signed off.

    But Murphy Brown could face a tougher path than its predecessors, as factors like the series’ (and its stars’) relatively low profile since the 1998 finale, and its lack of availability on streaming services, may mute its potential audience. CBS counters that the show is positioned to be just as relevant now as it was during its original run. “Murphy Brown was a no-brainer because of the highly politicized social media culture we’re in now,” said CBS Entertainment president Kelly Kahl. “The minute we heard [the pitch], we were like, how cool would it be to have Murphy Brown back on the air during these times?”

    Creator Diane English, who had first toyed with a revival back when Sarah Palin was running for vice president in 2008, needed some time to warm up to the idea. Early last year, she made a deal with Warner Bros. Television, which produces the series, to write a revival script, but it took her nine months to finish it, following a bout of writer’s block. “There’s no reason to come back if you’re going to do the same exact show the same way,” said English. So Bergen and her team have moved from their 60 Minutes-esque news magazine, FYI, to a 24-hour cable news network. Meanwhile, her now-adult son, Avery, works for a rival cable news channel, which is patterned after Fox News.

    The series will once again tackle several current hot-button issues, including a #MeToo-themed fourth episode, which had been in the works for months but now takes on added resonance following the Sept. 9 departure of longtime CBS Corp. chairman and CEO Les Moonves after a second wave of sexual assault and harassment allegations. “We didn’t want to blur the line between what’s happening on our network and what’s happening on our show to our characters. So no, we didn’t touch it at all” after Moonves’ exit, said English.

    The revival “has good potential to be successful,” said Maureen Bosetti, chief investment officer, Initiative. “It’s the right time, especially if we think about the news cycle and this whole idea of journalists and ‘fake news’ and the political environment we’re in. So there’s an opportunity to tell important stories, but with that lens of humor, because it’s a sitcom.”

    However, buyers also wonder whether Murphy Brown’s fan base is as eager for the show’s return as the other hit revivals, in part because cost-prohibitive music rights issues have prevented the program from appearing on streaming services, where younger audiences could discover it. “With the casts of Will & Grace and Roseanne, you still felt like they were part of the cultural conversation. I am not sure that Murphy Brown still is, so that may be a challenge,” said Carrie Drinkwater, executive director, integrated investments, MullenLowe’s Mediahub.

    CBS isn’t worried. Unlike the bidding war between Netflix and ABC over the Roseanne revival last year, the network acted quickly and decisively to secure Murphy Brown’s return. “We were the first call, and we did not take long to sew up the deal,” said Kahl, who gave the revival a straight-to-series order in January. The company recently added 18 episodes of the original series—ones without pricey songs from the Motown music catalog—to its CBS All Access OTT service so that viewers could brush up or watch for the first time.

    Everyone is counting on curiosity about the revival to drive a large audience to Thursday’s premiere, especially because CBS’ marketing campaign contains no footage from the new season, at English’s request. “Those promos often have your best jokes in them, and then you don’t really need to see the show [afterwards],” said English, who added that she’ll allow standard promos for subsequent episodes. Instead, the network has shot custom teaser promos, which she said is “a better way to build anticipation.”

    And CBS is giving the show a good chance to succeed by scheduling it on Thursday night, where it can take advantage of the big audience coming earlier in the evening for The Big Bang Theory.

    If Murphy Brown does become a hit again, English hopes the revival will continue beyond its current 13-episode order. “We wouldn’t mind taking this to 2020, so that would mean another season,” at least, she said. “I would expect after a couple of airings, we’ll know whether we’re being offered that opportunity or not.”

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    AwardsConnect
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    #1202641727

    No way this survives with poor reviews.

    For the finest in film reviews and awards analysis, please visit me at The Awards Connection!

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    Guest 2018
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    #1202641964

    A shocking 33% on Rotten Tomatoes.

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    vinny
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    #1202642279

    It’ tonight!!!!!!!

    mb

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    Flávio
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    #1202642517

    Is it soon to say that Bergen will get no near the Emmy? I mean, I don’t think a nomination is even plausible right now. With a stacked category with previous nominees (JLD, Ross, Tomlin, Rae, Adlon, Janney, Fonda, Kemper, Brosnaham), some possible first time contenders for their shows (Bell, Brie) and newcomers (Rudolph, Garner), I’d say she’s dead in the race.

    "I'm Not Going to be IGNORED, Academy" FYC: Glenn Close - The Wife

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    AwardsConnect
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    #1202642527

    Eh, I suspect a nomination is still plausible, given her track record with the Emmys. SAG could bite too.

    For the finest in film reviews and awards analysis, please visit me at The Awards Connection!

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    Jeffrey Kare
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    #1202642533

    Given how the Emmys appeared to be dismissive of revivals of Will & Grace and Twin Peaks this year, I doubt Murphy Brown will fare better.

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    Atypical
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    #1202642534

    If the ratings are there for this, I think Bergen’s Emmy hopes are strong. The poor reviews though are troubling and unexpected.

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    Flávio
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    #1202642538

    ppeared to be dismissive of revivals of Will & Grace and Twin Peaks this year, I doubt Murphy Brown will fare better.

    Yeah, I think at this point one thing is very clear: Emmy folks don’t care about reboots (finally a good thing). But I was expecting a single nomination for the show: Candice Bergen in the Lead Actress category.

    "I'm Not Going to be IGNORED, Academy" FYC: Glenn Close - The Wife

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