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TV Academy Eliminating Emmy DVD Screeners in 2020

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    https://variety.com/2019/tv/news/tv-academy-emmy-screeners-2020-1203111603/

    The Television Academy will eliminate distribution of DVD screeners for eligible shows beginning with the 2020 Emmy cycle.

    Designed to eliminate both monetary and physical waste, the move will have a substantive impact on the strategy of Emmy marketers. It also makes the academy the first major entertainment-industry organization to bar physical screeners.

    “This is a wonderful opportunity for the Academy to take an important first step to move the industry forward in an area of great concern for both our partners and members, reducing costs and delivering a tremendous positive impact for the environment,” said Television Academy chairman Frank Scherma. “Television has an ever-expanding role as the world’s most innovative and popular entertainment medium, and this decision embraces the evolution of viewing practices and preferences of the Academy’s 25,000 members and the industry at large.”

    The new policy will go into effect immediately following this year’s Primetime Emmy Awards, scheduled for Sept. 22. Going forward, screeners will be provided only via digital platforms hosted by producers and distributors, or through the Television Academy’s viewing platform.

    Spending on DVD screeners has ballooned in recent years, as the number of Emmy-eligible programs has skyrocketed — with some companies, such as Netflix, spending millions of dollars on physical screeners alone.

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    Riley
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    Good riddance.  I love analyzing them and this makes our job less fun, but there is a greater good here, namely the environment, as well as the colossal collective waste of money.  This also should level the playing field a bit by making the awards a little less dependent on marketing. I wonder what the physical screeners will look like for this last time.

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    Anonymous
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    This post was found to be inappropriate by the moderators and has been removed.
    DvirBA
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    Sorry for the uneducated question, but does that change anything for the awards themselves? Like changes the strategy in which the academy picks winners and such? The chances of certain type shows, etc? Or just a logistics issue

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    Guest 2018
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    The bigger question, DvirBA is which outlet will be crippled the most by this? Netflix? Amazon? The broadcast networks (unlikely, since they are in the eternal doghouse, it seems, of the SAGs, Globes and Emmys)?

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    kellis
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    The bigger question, DvirBA is which outlet will be crippled the most by this? Netflix? Amazon? The broadcast networks (unlikely, since they are in the eternal doghouse, it seems, of the SAGs, Globes and Emmys)?

    I think Netflix really relies on their screeners. They’re Emmy and SAG ones are pretty crucial because they help narrow down a certain few out of the bloated amounts of endless material they have (plus they’re pretty well designed). But the ones that are already being rewarded are probably not going to have much affect, like The Crown, but anything new might.

    “No user starts this shady” - someone culturally relevant.

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    Justmimusicmon
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    Next, they’ll cease submissions altogether. Might as well…..

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