May 11, 2015 at 12:27 pm #434772
Looks like week ending 5/10 was pretty good across the slate. Of the major Tony nominees, Fun Home and The King and I were sellouts, and On the Twentieth Century and An American in Paris were just short of it. OTTC had a very good week, up over $100,000 and its average ticket boosted to $104.19. Something Rotten! was also up over $100,000 but was not a sellout and its average ticket of $77.26 indicates there are a lot of discounted seats in the mix. Hand to God is trending up. Wolf Hall was down to 52.5% attendance (ouch) but the average ticket of $108.55 would seem to indicate they are not discounting as much. On the Town is hard to figure this week because they only did four performances due to the Univision upfronts, but that average ticket of $45.82 is squarely in the “not good” category. Gigi at $434,201 and 55.8% attendance can’t last much longer and The Visit at $208,078… well, bless their hearts.May 11, 2015 at 12:43 pm #434774
Its so sad that The Visit cant pull in more sales. But even with those numbers, I have a feeling it will stay open til the Tonys, to give it some awards chance. Kirdahy in all honesty, probably has more than enough to keep it open, even at a loss (if Im not mistaken, most of the producers from It’s Only a Play joined him on backing The Visit). I think a big pitfall with that show is that it appeals most to avid theatregoers (and not tourists/casual audiences). The issue is that everyone in New Yorks theatre community has learned how easy it is to get HEAVILY discounted seats for essentially every performance. I would encourage everyone here to see it while they can, there is a lot to admire.
re: Wolf Hall. They have been discounting many of the weeknight shows as of late. TDf and such. But they are probably trying to limit discounting to avoid creating the above mentioned problem that The Visit has.
Does anyone know what fun home’s standing room policy is? I hadnt seen them announce one, but there were plenty of people standing when I saw it at a sold out show. Im dying to go back but with my limited budget (and terrible odds at winning the lottery) SRO might be my best bet haha.May 11, 2015 at 12:56 pm #434775
I heard some people talking about it when I was there. They got standing room tix for $30 that went on sale when the SOLD OUT sign was put up. How they knew when that was going to happen, I have no idea.May 12, 2015 at 8:30 am #434776
I swear, if I ever make it to NYC, I’m going to need Sam to give me a crash course in getting tickets to Broadway shows. It sounds like quite the ordeal.May 12, 2015 at 8:55 am #434777
I’m really surprised at how well American in Paris is doing (even before the Tony noms). Great numbers for them.May 12, 2015 at 9:53 pm #434778
The Visit is getting slaughtered not just because of it’s poor attendance but because of its incredibly low average ticket price. People seem toreally be taking advantage if the $29 balcony seats and then moving up to empty seats in the mezz and orchestra.May 19, 2015 at 5:24 am #434779
Week ending 5/17 was pretty good across the board, with nearly all shows posting gains. On the Twentieth Century joined the sellout club this week. Other shows of Tony interest in this group included The King and I, The Audience, and Fun Home. An American in Paris and Skylight were close. Something Rotten was up to $950,000 and 93.3% attendance, but average ticket price lagged behind at $76.42. They had some pretty deep discounts and promotions when the box office first opened (I saw it from a good seat for $37), so some of those tickets may still be causing average ticket price hangover. The King and I joined the $1 million club. Wolf Hall and Curious Incident… saw big increases, the latter grossing $766,000, which is quite impressive for a play with no name star in the cast in its eighth month. Jim Parsons-led An Act of God seems to be off to a decent start, grossing $738,000 at an average ticket of $113.84. Airline Highway‘s weekly gross was barely more than dinner for four at Le Bernardin, but it’s a non-profit. For-profit shows Gigi and The Visit… well, aren’t making any profit. I get it for The Visit because it could get some nice exposure on the Tony telecast (though probably not enough to cover the losses already incurred), but I can’t imagine what the Gigi producers think could turn things around for them.May 19, 2015 at 8:50 am #434780
Re: Something Rotten, I dont think its the discounts (which have diminished) that keep the avg price down, but the Balcony pricing. If memory serves, the entire Balcony (except i think the first row) is priced at $37. And frankly with a theatre that large and no star names, its sort of necessary to maintain low balcony prices in order to keep the balcony open (just ask the St James’ two previous tenants). I must say Im glad they have an affordable ticket option though. As someone who tries his best to see everything on a limited budget, I definitely appreciate when producers make a show accessible to everyone.
Gigi was probably banking on young female tourists coming in to see Vanessa Hudgens, and for a while that was working. Even without major Tony nominations I assumed that market would keep it afloat for the summer, but perhaps not.May 21, 2015 at 5:09 am #434781
The Visit just announced that now through Tony Sunday, all balcony seats will be $19.75. (For those who don’t want to do the math, if they sold every balcony seat in an 8-performance week, that would be a total take of $33,180.) So they’ve obviously taken the philosophy that they just want bodies in the seats. It’s also probably discouraging to some Tony voters to see a half-empty house at a performance.May 26, 2015 at 1:06 pm #434782
Week-ending 5/24 was another pretty strong one, with most shows up or showing only marginal declines (except Wolf Hall, which dropped $134,000).
An American in Paris
Fish in the Dark
The Book of Mormon
The King and I
The Lion King
The million dollar club welcomed Something Rotten! for the first time this week. The Visit was up 11.3% in attendance, but still dropped nearly $10,000 in revenue with a ghastly average ticket of $42.05, lowest of all the Main Stem shows. Those $19.75 balcony seats must be kicking in.May 26, 2015 at 1:35 pm #434783
I’m so happy for Something Rotten. Breaking into the million dollar club with no big names, an original concept, and affordable pricing? Not an easy feat. The producers have played the game well with this one.
I wish Hand to God was making more, but it is at least on a constant upward trend. Though Im sure everyone would like it if it was rising faster.
Given the number of cast members, I would ahve to imagine Wolf Hall being one of the most expensive plays on Broadway right now. Its a shame they cant recreate the hype and success they found in the West End. Hopefully Ill catch part 2 before it closes, cuz there’s no way they can extend with those numbers.June 1, 2015 at 12:16 pm #434784
Ouch! Typical post-holiday weekend drops for most shows for week-ending 5/31.
Fish in the Dark
The Book of Mormon
The King and I
Something Rotten! climbed a little bit in total gross to hit $1.1 million. On the other end of the scale, It Shoulda Been You dropped to 54.3% attendance and dipped $105,000 in gross, to take in only $272,693. That woeful number looks great next to the horrifying showing of The Visit, which hit 49.4% attendance and dipped below Airline Highway to become last week’s lowest-grosser, at $149,023. Eek.
Among long-running shows, A Gentleman’s Guide to Love and Murder seems to be on a downward trend and fell to $485,000 last week, which has to be dangerously close to their nut, if not below it.June 1, 2015 at 12:40 pm #434785
Wow… Well congrats to Fish in the Dark, Fun Home, Something Rotten!, and The King and I for being the only shows to survive the post-holiday let down. I keep hearing people saying “Fun Home isnt the big success American in Paris or Something Rotten is, so it wont win”. But I think continuing to be over 100% capacity, even in the post memorial day week, is a big freakin success. What more can you ask? Would you rather a slew of “Mormon” priced premium seats to push the potential of that small theatre to the million dollar mark?
Gents Guide is indeed worrying, luckily they have recouped. (I might be remembering wrong but in the recoupment announcement I think the Times reported their nut was about 500,000? Im too lazy to look up the article but I think it was near there).
Unfortunately Im expecting a closing notice from The Visit the day after the Tonys. They seem to essentially have hung on to give its nominees a shot at winning. Im glad a show like that could exist even a short while on Broadway though, Id definitely recommend seeing it while its still here.June 2, 2015 at 5:47 am #434786
The grosses for The Visit are truly frightening. Yeah, I have to agree that I fully expect them to post a closing notice right after the Tonys and then close on the 14th….I can’t see them even making it to July at this point. I think the only hope they have is if Rivera pulled off a win but I can’t even see how that would bump up the numbers. I still have to see the show and am going to try to make it this weekend….if I can’t, then I have a very strong feeling next week will be not just mine but everybody’s last chance.
I am extremely pleased to see Fun Home sellling out the way it is and also happy to see Something Rotten break into the million-dollar club! While I haven’t seen An American in Paris yet, I must say I wasn’t expecting it to be such a huge success. I was expecting 80-90% capacity and very good numbers but not the near sell-outs and million-dollar marks….so good for them!
Count me as part of the group who is happy for the slow, gradual but wonderful build for Hand to God and I hope it continues. At this point though, it will be interesting to see how long it will last after the Tonys.
I do wonder what will happen with Gentleman’s Guide. The recoupment does help but I read somewhere (maybe here) that someone suggested if it keeps heading in this direction they could close during the infamous early January time-frame…which I could honestly see. If they brought Bryce Pinkham back, I doubt it would bump up the numbers that much more. It would be interesting if they considered bringing in a “big-name” type for one of the two male leads but I have a feeling that they will just close it when they feel the time is right.
“The art of making art is putting it together...”June 2, 2015 at 9:03 am #434787
Anthony, Gentleman’s Guide extended ticket sales to some point in January (cant remember the exact date). So it seems they are commited to staying around til then, with a “wait and see” plan as to what comes after. And Bryce Pinkham IS coming back! I doubt he would increase numbers but I would love to go back and see him in the role. His absence was only temporary so he could do The Heidi Chronicles (which closed, but his understudy was contracted as the replacement in Gents Guide through the original closing date). He will return later in August.
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