-
-
With news that Netflix has lost 200,000 subscribers in the first quarter of the year, falling share prices and real competition from its nearest rivals, what is the future for Netflix and it’s streaming competitors?
Will we return to linear TV?
Will the binge drops stop?
Will any of the streamers merge?And what will the impact be on the content that is being made?
ReplyCheck out more of my thoughts on Twitter (@AMG_Review) and Instagram (amg_reviews)
I feel like the future is going to move away from binge drops for new content. Whether that be weekly episodes or bundled drops of 2-3 episodes a week for new series, it makes little sense to drop an entire series on subscription services nowadays when you can bleed consumers over a couple of months for a new show instead of letting them watch it all during the free subscription period. They’ll still be able to do that after a show is finished but then they miss out on bein part of the discussion as it airs.
It also seems to help in terms of a show finding a wider audience and building word of mouth by releasing episodes weekly. The most talked about shows seem to all be shows that get weekly episode drops. There are definitely going to be people who complain about having to wait I’m not sure they will abandon their subscriptions on that basis alone since there will still be plenty of content to binge/re-watch that isn’t airing weekly as well. Those people usually wait until the season is over anyways to binge.
ReplyCopy URLLol. Russia pull out. 1000000000000% not pro-Russia and the biggest Putin critic here but that definitely hurt them.
And that doesn’t make sense since Netflix’s brand has always been built and marketed towards a younger audience. Which is the largest base that uses streaming nowadays and helped put their company in the map. Shows like Stranger Things, 13 Reasons Why, Bridgerton, Queen’s Gambit, etc.
(Queen’s Gambit in particular which also happens to be their most EMMY-awarded show ever) I would presume gets a significant following on those areas/countries. It was a difficult gamble.
But since they’ve publicly made this statement expect some adjustments. It was a difficult sacrifice but this is a huge issue. They’re expected to loose more, and maybe 2 million.
ReplyCopy URLOne major reason is it letting go of some really popular shoes (either they themselves didn’t renew the deal or were forced to have the shows go to different networks). As a result of major shows leaving Netflix, the adult audience that’s kinda loyal to these shows gets dissatisfied. Modern Family, Prison Break, How I Met Your Mother, Homeland and Sons of Anarchy in recent times.
ReplyCopy URLI think it’s complicated. They noted in the live stream that they’ve also acknowledged there is far more tolerance for ads in the market than they thought there was and are looking at an ad-supported stream, which is something if you’ve followed analytics firms for a while that you could already see.
People don’t necessarily want to go back to linear commercials but they will certainly tolerate non obtrusive advertising here and there.
At a certain point it’s just common sense: they have more competition than they used to. People can’t afford everything.
I think, and have thought for a while, that you’re going to increasingly see “brands” emerge in terms of the type of content, the core actors and creators attached to various services, first look deals, etc. I think you’ll see this continue.
I think once you start hitting maxout sub stage though it gets complicated, it’s not dissimilar to the cellphone market – probably only a few years behind.
ReplyCopy URLDisney+ has the family market with multiple IP (Disney/Pixar/Marvel/Star Wars/Fox)
Apple has links to its products which people may buy into more (and has the highest quality of output)
Amazon gets you free deliveries with its PV service, despite an awful user interface
Netflix gets you…Netflix. That’s it. That’s part of its problem. It doesn’t offer anything other that the service it has and is way more content generated than the rest – content which isn’t as great as a lot of its competitors at the moment
ReplyCopy URLCheck out more of my thoughts on Twitter (@AMG_Review) and Instagram (amg_reviews)
Platforms like Plex Who wants 10 subscriptions, not I.
Ultimately it’ll just drive people back to torrenting.
I also think we need to look at this current moment as a bubble. Pumping out series after series with high end Oscar nominee or movie star that’s getting “lost” due to too much content is a bubble that probably last 2-3 years. When all these people who thought this would be an easy Oscar nom or growth in their fanbase aren’t rewarded you’ll probably see it mellow out again.
The one thing I think Netflix, maybe HBO are still a bit better at is “creating” stars instead of leaning on existing ones.
ReplyCopy URLI think it’s a huge overreaction that would never have happened without the pandemic bump. Netflix will be fine
Thing is, does the news make people sit back and go ‘hmm, what am I actually paying for with Netflix and am I really using?’
I’ve got that question in my head. I’ve looked ahead to their content for the year and after Heartstopper this week, I’m not interested in any currently scheduled original content until the winter with their awards season films and the next series of The Crown.
When the cost of living is increasing so much, being able to save even £10 a month more could come in useful for so many.
ReplyCopy URLCheck out more of my thoughts on Twitter (@AMG_Review) and Instagram (amg_reviews)
Disney+ has the family market with multiple IP (Disney/Pixar/Marvel/Star Wars/Fox) Apple has links to its products which people may buy into more (and has the highest quality of output) Amazon gets you free deliveries with its PV service, despite an awful user interface Netflix gets you…Netflix. That’s it. That’s part of its problem. It doesn’t offer anything other that the service it has and is way more content generated than the rest – content which isn’t as great as a lot of its competitors at the moment
I personally find the “integration” of megacorporate monopolies of Disney, Amazon and Apple to be frightening. I’m quite happy with my streaming service doing just streaming. Support the arts not some billionaire freak’s space colonisation endeavours.
ReplyCopy URLHere for the comedies
You must be logged in to reply to this topic.
