Still not sure where Moon Knight stuff goes but I guess in here for now?
WILL MOON KNIGHT FINALLY get his moment in the sun? It sure appears that way.
The Marvel Comics hero has always had a cult following since his initial debut as a villain in Werewolf by Night No. 32 in 1975, even as the publisher tried to navigate how best to tell stories featuring a hero with dissociative identity disorder over the decades and many series.
But now Marvel’s upcoming series starring Oscar Isaac is throwing the shadowy hero into the open, and viewer numbers for the first trailer, released this week during Monday’s NFL wild card game, show an intense audience interest in the character.
According to studio insiders, in the first 24 hours, the trailer generated just over 75 million views — 52 million online, 23 million from the broadcast — landing in the top tier compared to other Marvel shows. It scored higher numbers than Loki (60 million) and WandaVision (52 million), being bested only by Falcon and the Winter Soldier, which was viewed 125 million times but had the benefit of debuting during the Super Bowl broadcast. Hawkeye’s first trailer was viewed 41.5 million times in its first 24 hours.
Social engagement was the highest of any Marvel series so far, with 263,000 mentions, beating the first content release for WandaVision (241,000) and Winter Soldier (218,000), and even The Mandalorian (221,000).
The trailer suggests something unlike any other Marvel show and anecdotally, one exec at a rival studio called us up and said, “I couldn’t tell if this was a movie or a TV show, that’s how good it looks.”
From THR.
And apparently the MK trailer is the first Marvel D+ show trailer to hit a million likes?
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